If you are a small business and are dreading Black Friday because of the competition and pressure for discounts this Bitesized episode of That One Thing is the episode for you! In this episode I share: Some stats that will explain how you can make changes to your marketing strategy and plan ahead. How to reframe the idea of offering a discount.Some ideas that you can use instead that will still get those customers in. If your a service based biz, fear not! there's still lots of goodness inside this episode for you, including the option to ignore Black Friday altogether (bliss!) Remember my loves - it doesn't have to be about discounts!Get my very Own Black Friday Bargain by signing up to my newsletter - you'll receive 50% OFF your first Empower Session (two weeks only loves!)  Did you also know you can now buy me a coffee? As That One Thing is a true passion project these donations will really help to get my show made, thank you from the bottom of my heart! 💓You can buy me a coffee hereGet my Free Ads Toolkit Unlock the secrets to a successful Facebook ads campaign(you know, the kind that actually makes you money!) hereSupport the show