<p><strong>The Bees’ Knees Comms Cast - Alexia Robinson, Founder of Love British Food</strong></p><p>In this episode of <i>The Bee’s Knees Comms Cast</i>, we sit down with Alexia Robinson, founder of <strong>Love British Food</strong>, an initiative that has been driving grassroots change in the food and farming sectors for over two decades. <br /><br /> </p><p>Alexia shares the story behind <strong>British Food Fortnight</strong> and how her innovative, community-driven approach to communications is making a lasting impact on attitudes towards, and adoption of British food and recognition of the value of sustainability.</p><p><strong>Key highlights:</strong></p><ul><li><strong>The origins of Love British Food:</strong> Alexia reflects on the challenging period after the foot and mouth outbreak and how British Food Fortnight was created to inspire consumer confidence in British produce, while providing farmers with a platform to showcase their work.</li><li><strong>Bottom-up communication:</strong> Love British Food’s campaign approach focuses on grassroots, community-driven action rather than top-down directives. Alexia explains how empowering individuals at a local level, such as farmers, chefs, and catering teams, helps create lasting behavioural change.</li><li><strong>Partnerships that matter:</strong> From engaging with food service giants like <strong>Green King</strong> and <strong>Aramark</strong> to partnering with public sector organisations like the NHS and in schools, Alexia discusses how Love British Food has expanded its reach to drive sustainable food choices on a larger scale.</li><li><strong>Changing attitudes in schools and beyond:</strong> Alexia shares the success of a food education guide created for schools, endorsed by government bodies, and how it’s helping to instil a love of British food in future generations.</li><li><strong>The role of communications in sustainability:</strong> We explore the importance of communicating sustainability goals and how Love British Food’s approach is creating meaningful, long-term connections between British food producers and consumers.</li><li><strong>The power of community networks:</strong> Alexia talks about leveraging established networks and organisations like the <strong>Women’s Institute</strong>, <strong>National Trust</strong>, and <strong>young farmer’s groups</strong> to spread the message of buying British and supporting local food.</li></ul><p>Join us as we explore how Love British Food is reshaping the food sector through the power of <strong>community-driven communication</strong>, making British food synonymous with sustainability, nutrition, and support for local farmers.</p><p><strong>Listen to the episode and get involved in British Food Fortnight every September.</strong></p><p>For more information on how to participate, visit <a href="https://www.lovebritishfood.co.uk" rel="noopener noreferrer nofollow">Love British Food.</a><br /><br /><strong>Episode Timestamps:</strong></p><ul><li>1:09 - Introduction to Love British Food and British Food Fortnight</li><li>5:35 - The founding story of Love British Food and the vision behind it</li><li>10:32 - The bottom-up approach: how grassroots efforts are driving real change</li><li>17:01 - Engaging the public sector and NHS catering teams</li><li>24:41 - Changing procurement practices and empowering change makers</li><li>28:51 - The role of schools and community networks in spreading the message</li><li>36:23 - The importance of multi-channel communication in sustainability</li><li>39:23 - Closing thoughts and how you can get involved in British Food Fortnight</li></ul><p><strong>Follow the podcast on your favourite platform so you don’t miss an episode!</strong><br /> </p> <p></p><p>The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk </p><p></p>