Premium brands such as Dior, Apple, Nike and Gucci were hit hard by the pandemic, but are back. Strong balance sheets, a growing middle class with purchasing power in emerging economies and the rise of the female economy make premium brands a particularly interesting investment for investors. We talk about it with Caroline Reyl, Portfolio Manager of the Premium Brands Strategy.

Pictet Asset Management

Pictet Asset Management

Premium brands are ready for post-covid spending frenzy

JUL 15, 202127 MIN
Pictet Asset Management

Premium brands are ready for post-covid spending frenzy

JUL 15, 202127 MIN

Description

Premium brands such as Dior, Apple, Nike and Gucci were hit hard by the pandemic, but are back. Strong balance sheets, a growing middle class with purchasing power in emerging economies and the rise of the female economy make premium brands a particularly interesting investment for investors. We talk about it with Caroline Reyl, Portfolio Manager of the Premium Brands Strategy.