Vertical Farming Podcast - Conversations with CEOs, Founders & Leaders in AgTech & CEA

Ever feel like droughts, rising costs, or feed shortages are always threatening your ranch’s future? I get it—and so does this week’s guest, who’s engineering innovative solutions for resilient, sustainable animal agriculture.

In this episode, Harry Duran sits down with Joaquin Gonzalez, Chief Expansion Officer at Eleusis Feed, an expert in agricultural engineering with deep roots (literally) in ranching and hydroponic fodder systems. Raised on a ranch near Santiago and backed by a career spanning Chile, Colorado, and now Texas, Joaquin Gonzalez brings a wealth of hands-on experience and entrepreneurial spirit to revolutionize how livestock are fed.

This conversation dives into the power of hydroponic fodder systems as a game-changer for ranchers and farmers battling water scarcity, price hikes, and traditional feed limitations. Joaquin Gonzalez unpacks why modular container farms aren’t always the answer at scale, and shares how Eleusis Feed’s industrial solutions offer flexibility for both small and massive operations, empowering producers in drought-prone regions to ensure feed—and food—security all year long.

Beyond the nuts and bolts of fodder systems, you’ll hear stories from Joaquin Gonzalez's lifelong obsession with horses, lessons learned from engineering trial and error, and the realities of transitioning from South America to the U.S. Discover what it really takes to convince traditional ranchers to embrace innovation, and get inspired by the impact of sustainable practices on animal health, water conservation, and rural livelihoods.

If you’re ready to learn how vertical farming can safeguard your operation and secure the future of animal agriculture, tune in to this episode now—this one’s packed with practical insights and the passion to match. Listen and get equipped to grow smarter today!

Thanks to Our Sponsors

Ever wondered how to scale your vertical farm without breaking the bank—or your nerves?

In this episode of the Vertical Farming Podcast, I sit down with Tristan Fischer, CEO of Fisher Farms, one of the pioneers in modular farming technology. Tristan brings over 25 years of experience in clean energy and large-scale renewables, translating that expertise into creating more efficient, scalable, and cost-effective vertical farming solutions. Having navigated the challenges of building some of the largest vertical farms in the UK, Tristan is passionate about making vertical farming both accessible and sustainable—and he’s got the battle-tested insights to prove it.

We dive deep into Fisher Farms’ journey from traditional R&D setups to their cutting-edge modular approach, using shipping containers like building blocks for truly scalable farms. Tristan shares candid stories about the risks and surprises of massive farm construction, and how clever modular design is transforming the economics and flexibility of indoor agriculture, enabling global expansion—even in places like Abu Dhabi, where energy costs are astonishingly low.

Beyond technology, we explore Fisher Farms’ culture of innovation, their relentless focus on driving down costs, and why Tristan believes vertical farming should move from premium niche to practical staple for feeding the world. You’ll hear how the team’s values—kindness, respect, factfulness, and robustness—help foster big ideas and quick pivots, and how these principles drive Fisher Farms to be the lowest-cost vertical farm in the world.

If you’re ready to rethink what’s possible with vertical farming and discover how modularity might be the answer to your growth headaches, don’t miss this episode! Click play and join us as we explore the future of feeding the world—without wrecking the planet.

Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary’s story, strategy, and actionable insights!

Thanks to Our Sponsors

I’ve lost count of how many times I’ve watched passionate urban farmers burn out because their business model wasn’t sustainable—what if there were a better way?

This week on Vertical Farming, I sit down with Mary Wetherill, founding president and CEO of Green Food Solutions, for a candid conversation about building a truly sustainable urban farming business. Mary’s unique journey—from the service industry and massage therapy to pioneering food access solutions in city environments—gives her an unmatched perspective on both the struggles and opportunities vertical farmers face today.

In this episode, Mary demystifies how Green Food Solutions is reimagining the food system with a “farming as a service” franchise model that prioritizes support, profitability, and genuine community impact. We dig into what makes a good franchise partner, why most farms face recurring challenges, and how Mary’s mission-driven approach is shaking up the industry’s status quo. If you’ve ever wondered how to make real money in urban farming—without sacrificing your values—this conversation is your playbook.

Beyond the business model, you’ll hear stories about navigating Silicon Valley hype cycles, lessons learned from early accelerator programs, the importance of resourcefulness, and the surprising ways personal experience shapes entrepreneurial journeys. Plus, discover how Green Food Solutions fosters partnerships that work, advice for new farmers, and eye-opening discussions on market realities and PR.

Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary’s story, strategy, and actionable insights!

Thanks to Our Sponsors

Are you worried about potential pathogens lurking in your indoor farm's water system or substrate? I've got you covered with insights from an expert in agricultural analytics.

I sat down with Taylor Robinson, Chief Scientist and founder of Rimrock Analytical, to discuss the critical role of proactive monitoring in controlled environment agriculture. Taylor's unique background in molecular sciences and agriculture has positioned him as a leader in providing cutting-edge analytical services to indoor farms.

Taylor shed light on the common challenges indoor farmers face, from biofouling in water systems to unexpected pathogen outbreaks. He stressed the importance of having a solid biosecurity plan and regular monitoring to catch issues early. We delved into real-world case studies, including a Pythium outbreak that nearly devastated a farm's operations, and how data-driven solutions helped turn the situation around.

We also explored the evolving landscape of indoor farming, discussing the industry's consolidation and the lessons learned from early adopters. Taylor shared valuable insights on how farms of all sizes can benefit from analytical services, emphasizing the return on investment in preventing crop losses. If you're involved in indoor farming or curious about the science behind growing food in controlled environments, this episode is packed with practical knowledge you won't want to miss.

Ready to unlock the secrets of maintaining a healthy indoor farm environment? Listen now to gain valuable insights that could save your crops and optimize your growing operations.

Thanks to Our Sponsors

Are you curious about the latest innovations in sustainable agriculture? I recently caught up with Charlie Guy, CEO of Let Us Grow, to discuss the fascinating world of advanced aeroponics and its potential to revolutionize greenhouse farming.

Charlie shared insights on Let Us Grow's journey from vertical farming to focusing on aeroponics technology for greenhouses. He explained how their advanced aeroponics system offers significant advantages over traditional hydroponic methods, including increased yields, improved plant health, and reduced water usage. Charlie also touched on the company's expansion into global markets and their efforts to educate both industry professionals and the public about the benefits of controlled environment agriculture.

We delved into the challenges faced by the vertical farming industry and how Let Us Grow has adapted to changing market conditions. Charlie emphasized the importance of collaboration within the industry and highlighted their partnerships with established greenhouse builders and system integrators. He also discussed their community outreach efforts, such as the Bristol Basil Company initiative, which demonstrates the potential of local food production using advanced growing techniques.

Throughout our conversation, Charlie provided valuable insights into the future of controlled environment agriculture and the role of aeroponics in creating more sustainable and resilient food systems. If you're interested in the intersection of technology and agriculture, or simply curious about where your food comes from, this episode offers a fascinating glimpse into the cutting-edge world of advanced growing methods.

Thanks to Our Sponsors