Ever wondered how to navigate the challenges of indoor farming and create successful products in this evolving industry? Oliver Rotko, CEO of Plant TUI and Arctic Farming, shares his journey and insights into the world of vertical farming.
I sat down with Oliver to discuss his unique path from business student to indoor farming innovator. He revealed how his experiences in B2B sales, marketing, and even watchmaking contributed to his success in developing cutting-edge vertical farming solutions. Oliver's story is a testament to the power of patience, market research, and customer-centric product development.
We delved into the development of Arctic Farming's flagship product, Herbie, a sleek and efficient indoor farming unit designed for the hospitality industry. Oliver explained the careful considerations behind its design, from the choice of materials to the user interface, all informed by extensive customer feedback and market testing. He also shared insights into the company's expansion into the consumer market with the acquisition of Plantui, a award-winning desktop hydroponic system.
Throughout our conversation, Oliver emphasized the importance of taking a measured approach to growth in the vertical farming industry. He highlighted the need for patience, both from investors and entrepreneurs, and the value of learning from industry failures. We also touched on Arctic Farming's exciting ventures into space agriculture and the company's unique "Earth first, space second" strategy.
If you're interested in the future of food production, sustainable agriculture, or entrepreneurship in emerging industries, you won't want to miss this insightful conversation with Oliver Rotko. Tune in to gain valuable lessons from a leader at the forefront of indoor farming innovation.
Indoor AgCon - https://indoor.ag
5:53 Importance of video marketing for CEOs
13:30 AI tools revolutionizing content creation
16:19 Early days of Arctic Farming development
21:53 Herbie: Innovative restaurant-grade vertical farm
27:41 Switching from aeroponics to fogponics
34:53 Space ambitions and Earth-first strategy
37:52 Acquiring Plantui: Consumer-focused hydroponic system
43:18 Motivation behind pursuing indoor farming
"We've taken it incredibly slow, gathering feedback, meanwhile seeing all these bankruptcies, for example, from infarm, learning from them, interviewing the insiders, interviewing their ex investors, interviewing their customer suppliers and so on, and kind of feeding all of that information and learnings from the customers, from the industry, from experts like you back into the product."
"Why do we do this? To be honest, I had a wonderful conversation with a colleague from the US where the standard greeting that we have is, how are you doing? Fine, thank you. And as well as you can do as an indoor farming startup or entrepreneur, it's. This is the most difficult industry that I can imagine getting into."
"Just seeing the iterative progress with a product that you have designed from zero, literally scratch, is the most rewarding feeling that you can have."
Website - https://www.arcticfarming.io/
LinkedIn - https://www.linkedin.com/in/oliverrotko/
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AgTech Digest - https://agtechdigest.com
The Indoor Farmer - https://www.indoorverticalfarm.com/
Horti-Gen Insights - https://www.hortigeninsights.com/
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Podcast Production and Marketing by FullCast
Have you ever wondered how to grow fresh produce year-round, even in the harshest climates? I sat down with Conner Tidd, co-founder and CEO of Just Vertical, to discuss the innovative world of indoor farming and how it's changing the way we think about food production. Conner's journey into vertical farming began with a desire to make a tangible impact on food security and sustainability. With a background in environmental law and restaurant experience, he saw the potential for indoor farming to address issues of food waste and accessibility. Just Vertical started as an academic project and evolved into a company offering both consumer and commercial vertical farming solutions.
We delved into the challenges of developing user-friendly indoor farming systems, from early prototypes built with Home Depot materials to sleek, furniture-like designs that fit seamlessly into homes. Conner emphasized the importance of making vertical farming technology accessible and easy to use, whether for home growers or large-scale commercial operations.
The conversation also touched on Just Vertical's expansion into commercial projects, including partnerships with educational institutions and humanitarian efforts. Conner shared insights on the future of vertical farming, the need for innovation in seed development, and the importance of collaboration within the industry.
If you're curious about the future of food production and how vertical farming could revolutionize agriculture, don't miss this enlightening conversation with Conner Tidd. Listen now to gain valuable insights into the world of indoor farming and its potential to address global food challenges.
Indoor AgCon - https://indoor.ag
5:09 Conner’s restaurant experience and food waste
10:55 Origin story of Just Vertical
21:23 Variety of crops grown on living walls
25:01 Accessibility and ease of use focus
29:48 Global projects and ideal farming partners
33:56 Innovation in vertical farming seeds
36:18 Addressing AeroGarden closure and industry outlook
"We always say everything's fixable as long as we know about it. And that's, you know, we emphasize that with employees now. But even early days, like the first few indoor gardens we sold, like, watch the leak, they spilled onto people's floors. Like we short circuited stuff. The worst thing we could have done would have been to kind of shirk responsibility and try and hide from those customer calls."
"Our big thing that we always push is accessibility and easy use in this technology. We view our role as understanding all the really cool science that goes into making great LED lights, great control systems, great nutrients and integrating that into a package that is easy for farmers to use and grow with."
"We span the education sphere from kindergarten all the way through PhD research. With little kids it's often just about showing them where food comes from and it's not just from the grocery store and getting hands-on experience. So education is a great venue. It's something people are really interested in and we're happy to be part of it because it really drives the industry as well."
Website - https://justvertical.com/
LinkedIn - https://www.linkedin.com/in/connertidd/
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AgTech Digest - https://agtechdigest.com
The Indoor Farmer - https://www.indoorverticalfarm.com/
Horti-Gen Insights - https://www.hortigeninsights.com/
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Podcast Production and Marketing by FullCast
Mentioned in this episode:
AgTech Companies
https://agtechcompanies.com
2025 US Indoor Farm Report
http://verticalfarmingpodcast.com/report
Ever wondered how to revitalize struggling communities while promoting sustainable practices? I had the pleasure of speaking with Kirk Taylor, co-founder of Land Betterment Corporation, about their innovative approach to community development and sustainable agriculture. Kirk's background in accounting and finance, combined with his entrepreneurial spirit, led him to tackle the challenges faced by transitioning communities in areas like Kentucky, West Virginia, and southern Indiana.
We discussed Land Betterment's unique projects, including the transformation of abandoned industrial sites into housing solutions and the development of container-based farms in partnership with Anu. Kirk explained how their 20-foot shipping container farms, equipped with advanced automation technology, are revolutionizing local food production. These compact, efficient units are being deployed in various settings, from restaurants and grocery stores to universities, addressing food security issues and promoting education in sustainable agriculture.
Throughout our conversation, Kirk emphasized the importance of stakeholder engagement and community-driven solutions. He shared examples of how Land Betterment works closely with local communities to identify their needs and develop tailored solutions, whether it's creating affordable housing or repurposing land for agricultural use. We also touched on the company's involvement in sustainable fertilizer recycling and their commitment to circular economy principles.
If you're interested in innovative approaches to community development, sustainable agriculture, or the intersection of business and social impact, you won't want to miss this episode. Tune in to hear Kirk Taylor's insights on creating positive change through entrepreneurship and technology.
Indoor AgCon - https://indoor.ag
11:31 ReElement Technologies: Recycling battery elements
16:31 Innovative housing solutions using shipping containers
22:20 Partnership with Anu for container farming
28:43 Applications for container farms in various industries
34:34 Building a diverse board for Land Betterment
39:50 Balancing opportunities and allocating time effectively
"We understood that we were not a nonprofit. We wanted to create a business that made sense financially. But we also wanted our investors and our partners to understand that we were making decisions not just for their return, but to maximize the return of all our stakeholders."
"The challenge with any farming is external environment and human error. We solve the external environment by doing it inside a shipping container. Our competition doesn't solve for the human error component, but the Anu team does."
"I think that everybody has the ability to make something out of themselves and be proud of what they do. Not everybody realizes that. By providing direct roadmaps, direct opportunity for these community members, we can give them the steps that they can walk up on their own."
Website - https://www.landbetterment.com/
LinkedIn - https://www.linkedin.com/in/kirkptaylor/
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Podcast Production and Marketing by FullCast
Mentioned in this episode:
2025 US Indoor Farm Report
http://verticalfarmingpodcast.com/report
AgTech Companies
https://agtechcompanies.com
Ever wondered how beer brewing could revolutionize vertical farming? Mat Halter, founder of TerraFerm, is turning brewery waste into a game-changing resource for indoor agriculture.
Mat Halter, a plant scientist turned entrepreneur, shares his journey from researching biofuels to developing an innovative system that captures CO2 from brewery fermentation for use in vertical farms. His patented technology promises to significantly boost crop yields while reducing carbon footprints.
In this episode, Mat discusses the challenges of bringing a new idea to market, from conducting initial experiments to seeking partnerships with breweries. He reveals how his spinach trials resulted in an astounding 89% increase in yield, far surpassing typical carbon dioxide enrichment results.
We also explore the intersection of craft beer culture and sustainable agriculture, Mat's approach to team building as a first-time founder, and the potential for this technology to transform both the brewing and farming industries.
If you're curious about innovative solutions in sustainable agriculture or the unexpected synergies between different industries, this episode is a must-listen. Tune in to discover how Mat Halter is brewing up a greener future for vertical farming.
Indoor AgCon - https://indoor.ag
5:37 Early career in plant science and biofuels
10:43 Initial idea for carbon dioxide enrichment
15:36 Patent process and prototype development
21:40 Current status and plans for pilot project
27:51 Challenges as a first-time founder
32:32 Building a team and seeking mentorship
36:07 Potential brewery partnerships and marketing
38:38 Where to learn more about TerraFerm
"The advantage we have is, in theory, a never-ending supply. So we can use carbon dioxide enrichment at whatever set point we want - high, low, medium, whatever. We can take it as high as metabolically the plants will allow."
"What am I missing? Again, I am a first-time founder. This is the first business I've started. What don't I know? I don't know what I don't know. It's a constant battle to learn more about strategies for starting a business, for seeking funding."
"San Diego is a great place to be for beer. There's a lot of small to medium range breweries out here. Very high density. I'm hoping to make contact with a couple of them and eventually find one that sees the vision I have for this and wants to come along."
Website - https://www.terra-ferm.com/
LinkedIn - https://www.linkedin.com/in/mathew-halter-082043a3/
X - https://x.com/TerraFerm_Ag
Instagram - https://www.instagram.com/terraferm_agtech/
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Horti-Gen Insights - https://www.hortigeninsights.com/
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Podcast Production and Marketing by FullCast
Mentioned in this episode:
Indoor AgCon 2025
2025 US Indoor Farm Report
http://verticalfarmingpodcast.com/report
AgTech Companies
https://agtechcompanies.com
Ever wondered how vertical farming could revolutionize food production and make fresh, flavorful produce more accessible? In this enlightening conversation with Rick Langille, CEO of Harvest Today, we explore the cutting-edge developments in vertical farming technology and their potential impact on the future of agriculture.
Rick shares exciting updates on Harvest Today's progress, including the launch of their Shopify site and upcoming innovations in their Harvest Wall system. He emphasizes the importance of adaptability and customer-centric approaches in the vertical farming industry, highlighting the need for diverse crop solutions beyond just lettuce or strawberries. Rick's insights into the company's expansion into international markets, particularly in India and the Middle East, showcase the global potential of their technology.
We delve into Harvest Today's partnerships and technological advancements, such as their collaboration with Ecoplume for AI-driven plant growth monitoring and their work with Rooted Robotics for automated cleaning solutions. Rick also discusses the company's plans for cost reduction, including strategic manufacturing decisions and the potential establishment of a private equity fund to support farmers.
If you're curious about the future of sustainable agriculture and how vertical farming is evolving to meet global food demands, this episode is a must-listen. Tune in to gain valuable insights from an industry leader and learn how Harvest Today is working to make fresh, flavorful produce more accessible through innovative vertical farming solutions.
Indoor AgCon - https://indoor.ag
5:05 Industry outlook and diversifying crop offerings
9:43 Harvest Wall's unique microbiome approach
15:28 Navigating challenges and maintaining patience
20:13 Manufacturing partnerships and cost reduction strategies
25:31 Developing a super app for wellness
31:00 Success story of small-scale vertical farm
"We need to be much more broad spectrum. We need to be able to address diets that are more than lettuce."
"The harvest wall was really based around the plant biology of rooted plants. Because as we vertically irrigate or we use hydroponic technology in order to feed plants, hydroponics never allows a true microbiome to get going."
"Quality is number one, though. Always, always, always. This isn't a toy."
Website - https://www.harvest.today/
LinkedIn - https://www.linkedin.com/company/harvest-today/
YouTube - @harvesttoday
Instagram - https://www.instagram.com/harvest.today/?hl=en
Facebook - https://www.facebook.com/HarvestTodayLLC/
VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
VFP Instagram - https://www.instagram.com/direct/inbox/
VFP Facebook - https://www.facebook.com/VerticalFarmPod
Subscribe to our newsletters!
AgTech Digest - https://agtechdigest.com
The Indoor Farmer - https://www.indoorverticalfarm.com/
Horti-Gen Insights - https://www.hortigeninsights.com/
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Podcast Production and Marketing by FullCast
Mentioned in this episode:
Indoor AgCon 2025
AgTech Companies
https://agtechcompanies.com
2025 US Indoor Farm Report
http://verticalfarmingpodcast.com/report