How'd She Do That?

In this special episode — the last one before Emily’s maternity leave — we’re joined by the incredible Melissa Clayton, founder and CEO of Tiny Tags, a fine jewelry brand that celebrates motherhood, connection, and meaningful stories.Melissa opens up about the early days of building Tiny Tags, how a simple idea turned into a beloved brand worn by thousands of women, and the lessons she’s learned as both a business owner and a mother. From launching her business at her kitchen table to growing it into a nationally recognized name, Melissa shares the real and raw behind-the-scenes moments that shaped her journey.Emily and Melissa also dive into: • How to trust your instincts and lead with purpose • The importance of staying true to your brand’s mission • Balancing motherhood with entrepreneurship • What it means to build something that lastsWhether you’re a founder, a dreamer, or a fellow mama, this episode is packed with wisdom, encouragement, and heart.🎧 Listen in as Emily closes this season of How’d She Do That? with a conversation that celebrates bold women building meaningful businesses.

In today’s episode, Emily sits down with sisters Mary and Taylor, the founders of Shop Surcie, a bespoke stationery and gifting studio known for its thoughtful details and timeless design.What began as a shared creative spark has grown into a thriving business that blends Mary’s eye for interiors with Taylor’s background in fashion PR, resulting in beautifully branded paper goods and curated gifts for weddings and celebrations of all kinds.In this conversation, the sisters share how their business began, what it’s like working together as family, and how they’ve navigated the balance between creativity and commerce. You’ll hear about the lessons they’ve learned in scaling a small business, finding their aesthetic, and building something that reflects both their passions and values.Whether you’re a creative entrepreneur, a paper lover, or simply someone inspired by stories of women building meaningful brands — this episode is for you.

What started as a frustration with limited engagement ring options turned into a luxury jewelry empire. Nicole Wegman, founder and CEO of Ring Concierge, has redefined what it means to shop for fine jewelry and bridal pieces.In this episode, Nicole shares how she went from working in fashion merchandising to disrupting the jewelry industry with a direct-to-consumer brand that speaks to the modern woman. She dives into the early days of Ring Concierge, the power of social media in building her brand, and the lessons she’s learned leading a fast-growing business.Listeners will learn: • The pivotal career shift that inspired Nicole to start Ring Concierge • How she bootstrapped her business and gained early traction • The strategies that fueled exponential growth (including leveraging Instagram) • Her perspective on leadership, scaling, and staying innovative in luxury retail • Advice for entrepreneurs eager to break into a traditional or male-dominated industryWhether you’re an aspiring founder, a jewelry lover, or simply curious about how a brilliant idea becomes a globally recognized brand, this conversation is filled with inspiration and practical insights.

What if the secret to radiant skin was hiding in your family’s orchard? In this episode of How’d She Do That, Emily sits down with Allison Taylor, co-founder of Le Prunier, the clean beauty brand harnessing the power of plums from her family’s century-old California farm.Allison shares how she and her sisters turned an unlikely superfruit into a cult-favorite skincare line, the behind-the-scenes journey of building a sustainable beauty business, and what it takes to balance innovation with heritage. From farm life to beauty counters, this conversation is full of entrepreneurial insights, beauty wisdom, and inspiration for anyone dreaming of starting something new.What You’ll Hear in This Episode​ The story of Allison’s family farm and how Le Prunier came to life​ Why plums are a powerhouse ingredient in skincare​ Challenges and breakthroughs in launching a beauty brand​ Advice for aspiring founders and creatives​ How Le Prunier blends sustainability, wellness, and legacy

In this episode of How’d She Do That?, Emily sits down with Kristi Lord and Lindsay Droz, the powerhouse founders behind L’AVANT Collective, to talk about the journey of building their business from the ground up.Together, they discuss: • The inspiration behind launching L’AVANT Collective • The early challenges of starting a business and how they overcame them • Lessons on partnership, collaboration, and trust when co-founding a brand • Their unique approach to brand building and community creation • Advice for aspiring entrepreneurs who want to pursue their own big ideasThis candid conversation offers listeners a behind-the-scenes look at what it really takes to launch, grow, and sustain a business with a co-founder—and why Kristi and Lindsay believe in building something bigger than themselves.