$1B in sales… and Ari by Ariana Grande barely owns it.• Why Ari by Ariana Grande scaled to $1B through licensing instead of ownership• How “Cloud” became a hero SKU by riding luxury fragrance dupe demand• The real unit economics behind a $70 perfume bottle• How Sephora and Ulta distribution turned it into a global brandAaron Alpeter is a supply chain operator who has worked with 200+ brands. He breaks down how Ari by Ariana Grande built their supply chain to support billion-dollar retail scale.

<description>
 &lt;p&gt;$1B in sales… and Ari by Ariana Grande barely owns it.&lt;/p&gt;&lt;p&gt;• Why Ari by Ariana Grande scaled to $1B through licensing instead of ownership&lt;/p&gt;&lt;p&gt;• How “Cloud” became a hero SKU by riding luxury fragrance dupe demand&lt;/p&gt;&lt;p&gt;• The real unit economics behind a $70 perfume bottle&lt;/p&gt;&lt;p&gt;• How Sephora and Ulta distribution turned it into a global brand&lt;/p&gt;&lt;p&gt;Aaron Alpeter is a supply chain operator who has worked with 200+ brands. He breaks down how Ari by Ariana Grande built their supply chain to support billion-dollar retail scale.&lt;/p&gt;
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Ecommerce On Tap

How Ari by Ariana Grande Made $1B — No Ownership

How Ari by Ariana Grande Made $1B — No Ownership

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