<p>In this HANDS-ON episode of GTM Live, we&#39;re ditching theory and building a real go-to-market strategy live—using AI, public data, and a completely different approach to finding and messaging prospects.</p><p>Join host Amber Williams and special guest Jordan Crawford, the &quot;OG GTM Engineer&quot; and early advisor to Clay, for a masterclass in pain-qualified segmentation. </p><p>Watch as Jordan demonstrates how to use ChatGPT to identify prospects who actually need your solution and craft messages that deliver independent value before you ever ask for a meeting.</p><p>What You&#39;ll Learn:</p><ul><li>Why traditional ICP scoring is &quot;mental masturbation for executives&quot; and what to do instead</li><li>How to work backwards from customer pain using public data and AI</li><li>The game-changing concept of &quot;the list is the message&quot;</li><li>How to identify demonstrable value props that competitors can&#39;t replicate</li><li>Why vertical SaaS has a hidden advantage (and what horizontal SaaS can learn)</li><li>PLUS: Real-time walkthrough: Finding pain-qualified prospects for a clean energy platform using only ChatGPT and public data</li></ul><p><br></p><p>AI has transformed tools from &quot;access&quot; to &quot;power tools&quot; overnight. Leaders can no longer delegate strategy to RevOps and hope for the best. You need to get your hands dirty with the data to understand what&#39;s actually possible.</p><p>🔗 LINKS &amp; RESOURCES:</p><p>Watch the entire ⁠<a href="https://www.youtube.com/watch?v=y9JiKGVy5Jk⁠" target="_blank" rel="noopener noreferer">live GTM build on YouTube⁠</a></p><p>Follow <a href="https://www.linkedin.com/in/jordancrawford/ " target="_blank" rel="noopener noreferer">Jordan on LinkedIn</a></p><p>Subscribe to <a href="https://cannonballgtm.substack.com/ " target="_blank" rel="noopener noreferer">Cannonball GTM on Substack</a></p><p>Follow <a href="https://www.linkedin.com/in/amber-victoria/ " target="_blank" rel="noopener noreferer">Amber on LinkedIn</a></p><p>—</p><p>This episode is <a href="https://www.passetto.com/" target="_blank" rel="noopener noreferer">powered by ⁠Passetto</a>⁠. If you&#39;re tired of staring at dashboards that don&#39;t tell you what you need to know, you&#39;re not alone. Most revenue leaders are flying blind because of the Pipeline Black Box™, a critical data gap that keeps you from understanding what&#39;s actually driving results. Passetto transforms how you run your revenue engine, so you can finally see what&#39;s working, fix what&#39;s not, and scale with precision.</p><p>Tired of guessing what&#39;s generating pipeline and what&#39;s draining your resources? Book a <a href="https://www.passetto.com/book-a-call" target="_blank" rel="noopener noreferer">free strategy call</a>.</p>

GTM Live

Passetto

AI-Powered GTM Build Using Only ChatGPT in Under ONE HOUR (with Jordan Crawford)

NOV 17, 202559 MIN
GTM Live

AI-Powered GTM Build Using Only ChatGPT in Under ONE HOUR (with Jordan Crawford)

NOV 17, 202559 MIN

Description

<p>In this HANDS-ON episode of GTM Live, we&#39;re ditching theory and building a real go-to-market strategy live—using AI, public data, and a completely different approach to finding and messaging prospects.</p><p>Join host Amber Williams and special guest Jordan Crawford, the &quot;OG GTM Engineer&quot; and early advisor to Clay, for a masterclass in pain-qualified segmentation. </p><p>Watch as Jordan demonstrates how to use ChatGPT to identify prospects who actually need your solution and craft messages that deliver independent value before you ever ask for a meeting.</p><p>What You&#39;ll Learn:</p><ul><li>Why traditional ICP scoring is &quot;mental masturbation for executives&quot; and what to do instead</li><li>How to work backwards from customer pain using public data and AI</li><li>The game-changing concept of &quot;the list is the message&quot;</li><li>How to identify demonstrable value props that competitors can&#39;t replicate</li><li>Why vertical SaaS has a hidden advantage (and what horizontal SaaS can learn)</li><li>PLUS: Real-time walkthrough: Finding pain-qualified prospects for a clean energy platform using only ChatGPT and public data</li></ul><p><br></p><p>AI has transformed tools from &quot;access&quot; to &quot;power tools&quot; overnight. Leaders can no longer delegate strategy to RevOps and hope for the best. You need to get your hands dirty with the data to understand what&#39;s actually possible.</p><p>🔗 LINKS &amp; RESOURCES:</p><p>Watch the entire ⁠<a href="https://www.youtube.com/watch?v=y9JiKGVy5Jk⁠" target="_blank" rel="noopener noreferer">live GTM build on YouTube⁠</a></p><p>Follow <a href="https://www.linkedin.com/in/jordancrawford/ " target="_blank" rel="noopener noreferer">Jordan on LinkedIn</a></p><p>Subscribe to <a href="https://cannonballgtm.substack.com/ " target="_blank" rel="noopener noreferer">Cannonball GTM on Substack</a></p><p>Follow <a href="https://www.linkedin.com/in/amber-victoria/ " target="_blank" rel="noopener noreferer">Amber on LinkedIn</a></p><p>—</p><p>This episode is <a href="https://www.passetto.com/" target="_blank" rel="noopener noreferer">powered by ⁠Passetto</a>⁠. If you&#39;re tired of staring at dashboards that don&#39;t tell you what you need to know, you&#39;re not alone. Most revenue leaders are flying blind because of the Pipeline Black Box™, a critical data gap that keeps you from understanding what&#39;s actually driving results. Passetto transforms how you run your revenue engine, so you can finally see what&#39;s working, fix what&#39;s not, and scale with precision.</p><p>Tired of guessing what&#39;s generating pipeline and what&#39;s draining your resources? Book a <a href="https://www.passetto.com/book-a-call" target="_blank" rel="noopener noreferer">free strategy call</a>.</p>