<p>In this episode, recorded out in the New Mexico desert at ChiliPalooza, Jordan Crawford makes a blunt case to B2B SaaS: the methodologies you built your career on are about to age out, and the only way through is to get your hands on Claude Code.</p><p>Jordan&#39;s spent his whole job lately doing one thing: teaching clients to work with AI. And what he&#39;s found cuts against almost everything sales and marketing teams currently do.</p><p>What this episode covers:</p><ul><li>Why the constraint on building things isn&#39;t budget or headcount anymore, it&#39;s imagination</li><li>The SDR question every revenue leader is asking today: we went all-in, we see the volume, and we don&#39;t know what&#39;s working...so now what?</li><li>How Jordan rebuilds prospecting strategies from what customers actually did, not what a rep thinks they want</li><li>Why being wrong fast and cheap beats being right slowly: &quot;you can beat any grandmaster if you get two moves to their one&quot;</li><li>The truth about a sloppier world, and why polish is no longer the point</li><li>Why the gap between people who are great at this and people who are bad at it comes down to how you think, not skill</li><li>Why the &quot;graybeards&quot; built on ten-year-old playbooks are going away, and what replaces them</li></ul><p><br></p><p>The people who get in the tool will build things the graybeards can&#39;t imagine. The ones who don&#39;t will spend the next few years explaining a methodology nobody&#39;s buying.</p><p>-----------------------------------------------------</p><p>🔗 MORE FROM JORDAN</p><p><a href="https://www.linkedin.com/in/jordancrawford/">⁠<u>Follow Jordan Crawford on LinkedIn</u>⁠</a></p><p><a href="https://edge.blueprintgtm.com/">⁠<u>On the Edge by Blueprint</u>⁠</a> (Jordan’s Substack)</p><p><a href="https://www.blueprintgtm.com/">⁠<u>Blueprint</u>⁠</a> – AKA the OG GTM Engineer</p><p>-----------------------------------------------------</p><p>Marketing has evolved. Measurement hasn&#39;t. You&#39;re still running on a 20-year-old methodology that can&#39;t see most of the value you create.</p><p><a href="https://www.passetto.com/"><u>Passetto’s</u></a> 14-day Sprint fixes that — showing you where you&#39;re creating real value, where you&#39;re wasting effort, and which levers will actually drive your next stage of growth.</p><p>Your best work shouldn&#39;t die in data darkness.</p><p><a href="https://www.passetto.com/book-a-call"><u>[Get your full pipeline &amp; revenue breakdown in 2 weeks]</u></a></p>