<p>🔓 LEAKED: 45 minutes from our invite-only workshop for B2B GTM leaders.</p><p>We recently held a live workshop for 100+ marketing leaders, CROs, and RevOps pros from companies spanning Spain to Sweden to North America. The session was intense. The chat was on fire. And now we&#39;re doing something we don&#39;t usually do: we&#39;re releasing a 45-minute cut of the core framework training.</p><p>This is the educational backbone of the workshop where we exposed what&#39;s broken in traditional GTM measurement and walked through the exact framework high-performing teams are using instead.</p><p>Real Problems From Workshop Attendees:</p><ul><li>&quot;New ARR growth has been flat for multiple quarters&quot;</li><li>&quot;We need to stop the obsession with MQL metrics&quot;</li><li>&quot;Our company doesn&#39;t even know what actually generates ARR&quot;</li></ul><p><br></p><p>What&#39;s We Cover:</p><ul><li>Why MQLs, 4-funnel attribution, and traditional QBR dashboards are &quot;just fluff&quot; that hide what&#39;s really working</li><li>The &quot;Pipeline Black Box&quot;—the critical Prospecting stage between marketing touch and opportunity creation that 100% of companies fail to track</li><li>The exact GTM factory data model: every field, object, and signal type you need to build full-funnel visibility in your own systems</li><li>What to actually measure at each stage: prospecting analytics, signal analytics, and engagement diagnostics</li></ul><p><br></p><p>This workshop will completely change how you think about pipeline measurement and give you a clear understanding of what to track in today&#39;s GTM ecosystem. This is the framework elite teams have already transitioned to, and now it&#39;s your turn.</p><p><strong>🔗 CTAs &amp; LINKS:</strong></p><p>Register for Passetto’s <a href="https://www.passetto.com/events " target="_blank" rel="ugc noopener noreferrer">upcoming virtual events</a></p><p>Book a <a href="https://meetings.hubspot.com/carolyn-dilks/passetto-workshop?uuid=7acf4d8d-a229-4a3b-8e1c-f61d929d54a2 " target="_blank" rel="ugc noopener noreferrer">free 1:1 Revenue Visibility Assessment</a></p><p>Follow <a href="https://www.linkedin.com/in/carolyn-dilks/ " target="_blank" rel="ugc noopener noreferrer">Carolyn on LinkedIn</a></p><p>Follow <a href="https://www.linkedin.com/in/amber-victoria/ " target="_blank" rel="ugc noopener noreferrer">Amber on LinkedIn</a></p><p><br></p><p>–</p><p>This episode is powered by <a href="https://www.passetto.com/" target="_blank" rel="ugc noopener noreferrer">Passetto</a>. If you&#39;re tired of staring at dashboards that don&#39;t tell you what you need to know, you&#39;re not alone. Most revenue leaders are flying blind because of the Pipeline Black Box™, a critical data gap that keeps you from understanding what&#39;s actually driving results. Passetto transforms how you run your revenue engine, so you can finally see what&#39;s working, fix what&#39;s not, and scale with precision.</p><p>Tired of guessing what&#39;s generating pipeline and what&#39;s draining your resources? Book a <a href="https://www.passetto.com/book-a-call" target="_blank" rel="ugc noopener noreferrer">free strategy call</a>.</p>

GTM Live

Passetto

MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop

NOV 21, 202545 MIN
GTM Live

MUST LISTEN: What We Taught 100+ GTM Leaders in Our Invite-Only Workshop

NOV 21, 202545 MIN

Description

<p>🔓 LEAKED: 45 minutes from our invite-only workshop for B2B GTM leaders.</p><p>We recently held a live workshop for 100+ marketing leaders, CROs, and RevOps pros from companies spanning Spain to Sweden to North America. The session was intense. The chat was on fire. And now we&#39;re doing something we don&#39;t usually do: we&#39;re releasing a 45-minute cut of the core framework training.</p><p>This is the educational backbone of the workshop where we exposed what&#39;s broken in traditional GTM measurement and walked through the exact framework high-performing teams are using instead.</p><p>Real Problems From Workshop Attendees:</p><ul><li>&quot;New ARR growth has been flat for multiple quarters&quot;</li><li>&quot;We need to stop the obsession with MQL metrics&quot;</li><li>&quot;Our company doesn&#39;t even know what actually generates ARR&quot;</li></ul><p><br></p><p>What&#39;s We Cover:</p><ul><li>Why MQLs, 4-funnel attribution, and traditional QBR dashboards are &quot;just fluff&quot; that hide what&#39;s really working</li><li>The &quot;Pipeline Black Box&quot;—the critical Prospecting stage between marketing touch and opportunity creation that 100% of companies fail to track</li><li>The exact GTM factory data model: every field, object, and signal type you need to build full-funnel visibility in your own systems</li><li>What to actually measure at each stage: prospecting analytics, signal analytics, and engagement diagnostics</li></ul><p><br></p><p>This workshop will completely change how you think about pipeline measurement and give you a clear understanding of what to track in today&#39;s GTM ecosystem. This is the framework elite teams have already transitioned to, and now it&#39;s your turn.</p><p><strong>🔗 CTAs &amp; LINKS:</strong></p><p>Register for Passetto’s <a href="https://www.passetto.com/events " target="_blank" rel="ugc noopener noreferrer">upcoming virtual events</a></p><p>Book a <a href="https://meetings.hubspot.com/carolyn-dilks/passetto-workshop?uuid=7acf4d8d-a229-4a3b-8e1c-f61d929d54a2 " target="_blank" rel="ugc noopener noreferrer">free 1:1 Revenue Visibility Assessment</a></p><p>Follow <a href="https://www.linkedin.com/in/carolyn-dilks/ " target="_blank" rel="ugc noopener noreferrer">Carolyn on LinkedIn</a></p><p>Follow <a href="https://www.linkedin.com/in/amber-victoria/ " target="_blank" rel="ugc noopener noreferrer">Amber on LinkedIn</a></p><p><br></p><p>–</p><p>This episode is powered by <a href="https://www.passetto.com/" target="_blank" rel="ugc noopener noreferrer">Passetto</a>. If you&#39;re tired of staring at dashboards that don&#39;t tell you what you need to know, you&#39;re not alone. Most revenue leaders are flying blind because of the Pipeline Black Box™, a critical data gap that keeps you from understanding what&#39;s actually driving results. Passetto transforms how you run your revenue engine, so you can finally see what&#39;s working, fix what&#39;s not, and scale with precision.</p><p>Tired of guessing what&#39;s generating pipeline and what&#39;s draining your resources? Book a <a href="https://www.passetto.com/book-a-call" target="_blank" rel="ugc noopener noreferrer">free strategy call</a>.</p>