<p>You asked, we&#39;re answering. In this listener Q&amp;A episode, Amber and Carolyn tackle the hard questions GTM leaders are wrestling with behind closed doors…from broken attribution models to navigating organizational resistance when you&#39;re trying to drive real change.</p><p><strong>In this episode:</strong></p><ul><li>Real talk on entrepreneurship: the wins, the loneliness, and knowing when to walk away</li></ul><ul><li>Navigating organizational resistance when you&#39;re championing change</li></ul><ul><li>Why being in the top 5% of GTM leaders means accepting you&#39;re always pushing uphill</li></ul><ul><li>Why first-touch and last-touch attribution keep haunting you (and how to finally escape)</li></ul><ul><li>How to get executive buy-in when everyone&#39;s comfortable with the status quo</li></ul><ul><li>Why deals from different sources have wildly different ACVs and win rates</li></ul><ul><li>The systematic reality of revenue generation, and why singular attribution models completely miss it</li></ul><p><br></p><p>This isn&#39;t surface-level advice. Amber and Carolyn are in the trenches daily with CROs, CMOs and RevOps leaders, rearchitecting go-to-market strategies and challenging sacred cows. We’re bringing real examples to this convo, honest reflections about entrepreneurship, and zero sugarcoating about what separates companies that evolve from those that don&#39;t.</p><p>Keep sending your questions. We want to hear your hot takes, especially if you disagree with what we’re saying.</p><p><br></p><p><strong>🔗 CTAs &amp; LINKS:</strong></p><ul><li>Get the visibility and strategic priorities your GTM team needs to move decisively. <a href="https://www.passetto.com/book-a-call" target="_blank" rel="noopener noreferer">Book your 14-Day Sprint</a>.</li><li>Register for our <a href="https://www.passetto.com/events" target="_blank" rel="noopener noreferer">upcoming Virtual Workshop</a></li><li>Book a free <a href="https://meetings.hubspot.com/carolyn-dilks/passetto-workshop?uuid=7acf4d8d-a229-4a3b-8e1c-f61d929d54a2" target="_blank" rel="noopener noreferer">1:1 Revenue Visibility Assessment</a> to diagnose your data gaps</li><li><a href="https://www.linkedin.com/in/carolyn-dilks/" target="_blank" rel="noopener noreferer">Follow Carolyn on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/amber-victoria/" target="_blank" rel="noopener noreferer">Follow Amber on LinkedIn</a></li></ul><p><br></p><p>–</p><p><br></p><p>This episode is powered by <a href="https://www.passetto.com/" target="_blank" rel="noopener noreferer">Passetto</a>. If your pipeline dashboards aren&#39;t giving you straight answers, you&#39;re in good company. Most GTM teams simply don&#39;t have the visibility to understand what&#39;s truly driving pipeline and revenue, what&#39;s slowing them down, or where to focus next.</p><p>Passetto changes that. In just 14 days, our Sprint gives you full-funnel visibility, clear answers about what&#39;s working and what isn&#39;t, and a focused set of strategic priorities to accelerate pipeline creation and align your teams immediately.</p>