<p>In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth, efficiency, and sustainability in today&#39;s economy. Jacco draws from his vast experience to explain how businesses need to transition from a &#39;growth at all cost&#39; mindset to one that emphasizes unit economics and sustainable scaling.</p> <p>The episode covers essential concepts such as the &quot;revenue architecture framework,&quot; the importance of GTM efficiency, and the measurement of net new ARR. Jacco provides a comprehensive explanation of how companies can adopt a factory model approach to their GTM strategy. He discusses the significance of production lines and the categorization of high-touch to low-touch models, and how these can be leveraged to drive cost-efficient, scalable, and durable growth. The conversation also touches on common hurdles faced by companies, the declining availability of IPO slots, and the impact of market dynamics on revenue generation.</p> <p><br></p> <p>If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. <a href="https://us06web.zoom.us/meeting/register/tZUudeisrD8iE9duREIDiqhcRqhOE2gAMyFs">Register here</a>.</p> <p>Can’t make the event but have a question for Chris? <a href="https://forms.gle/WXmegDeCSieb8Hqs9">Submit it here</a>.</p> <p>Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at <a href="https://www.hatch.fm/">www.hatch.fm</a></p>

B2B Revenue Vitals

B2B Refine Labs

RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31

SEP 24, 202453 MIN
B2B Revenue Vitals

RV213 - Transforming Your GTM Strategy into a Revenue Factory | Go To Market Live Episode 31

SEP 24, 202453 MIN

Description

<p>In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth, efficiency, and sustainability in today&#39;s economy. Jacco draws from his vast experience to explain how businesses need to transition from a &#39;growth at all cost&#39; mindset to one that emphasizes unit economics and sustainable scaling.</p> <p>The episode covers essential concepts such as the &quot;revenue architecture framework,&quot; the importance of GTM efficiency, and the measurement of net new ARR. Jacco provides a comprehensive explanation of how companies can adopt a factory model approach to their GTM strategy. He discusses the significance of production lines and the categorization of high-touch to low-touch models, and how these can be leveraged to drive cost-efficient, scalable, and durable growth. The conversation also touches on common hurdles faced by companies, the declining availability of IPO slots, and the impact of market dynamics on revenue generation.</p> <p><br></p> <p>If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. <a href="https://us06web.zoom.us/meeting/register/tZUudeisrD8iE9duREIDiqhcRqhOE2gAMyFs">Register here</a>.</p> <p>Can’t make the event but have a question for Chris? <a href="https://forms.gle/WXmegDeCSieb8Hqs9">Submit it here</a>.</p> <p>Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at <a href="https://www.hatch.fm/">www.hatch.fm</a></p>