<p>This one&#39;s a little different. No guest, no agenda. Just Carolyn and Passetto co-founder Amber, recording live from Pompano Beach after four days at the Above the Fold conference in Fort Lauderdale, Florida. </p><p>They unpacked everything they took away from the event: the conversations that stuck, the moments that shifted how they think about Passetto, and the stuff that made them want to flip a table.</p><p>What we cover:</p><ul><li>Why showing up in person hits completely different and how four days in Florida generated more strategic clarity than months of Zoom calls</li><li>The AI use cases that actually impressed them (and why most AI content is a race to the bottom)</li><li>What Gaetano DiNardi and Jess Cook taught them about content, programmatic SEO, and why volume without expertise is killing small companies</li><li>The Mojo PMM demo that made them rethink product marketing enablement entirely</li><li>Why attribution is still the default answer to &quot;how do you measure marketing&quot; and why that&#39;s a problem</li><li>The ex-Amazon CMO who said marketing doesn&#39;t need to do more, it needs to stop leaking revenue (and what that means in practice)</li><li>The light bulb moment about what Passetto customers actually need help with (hint: it&#39;s not just the analytics)</li><li>Their live appearance on the Notorious B2B show and some light beef that turned into a fun conversation</li></ul><p><br></p><p>Raw, unfiltered, and recorded before Carolyn had to catch her flight. </p><p><br></p><p>🔗 RESOURCES:</p><p><br></p><p>🎥 Want to see how we approach GTM measurement? <a href="https://www.youtube.com/watch?v=BYNTN4ootb0"><u>Watch our GTM Factory Framework on YouTube.</u></a></p><p>Spots are open for Passetto&#39;s April sprint cohort. It&#39;s a 2-week marketing and pipeline audit designed to give GTM teams real clarity before Q2<a href="https://www.passetto.com/book-a-call"> <u>⁠[Work With Us]</u></a></p><p>Book a [FREE] 1:1 Revenue Visibility Assessment to find out why you can&#39;t answer the pipeline questions that matter most. <a href="https://meetings.hubspot.com/carolyn-dilks/passetto-workshop"><u>[Schedule Your Session]</u></a></p><p><a href="https://www.linkedin.com/in/carolyn-dilks/⁠ " target="_blank" rel="noopener noreferer">Follow Carolyn on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/amber-victoria/" target="_blank" rel="noopener noreferer">Follow Amber on LinkedIn</a></p><p><br></p><p>—</p><p>This episode is powered by <a href="https://www.passetto.com/" target="_blank" rel="noopener noreferer"><strong>Passetto</strong></a>. If your pipeline dashboards aren&#39;t giving you straight answers, you&#39;re in good company. Most GTM teams simply don&#39;t have the visibility to understand what&#39;s truly driving pipeline and revenue, what&#39;s slowing them down, or where to focus next.</p>