<p>🎟️ Join our <strong>Live Workshop on Feb 11</strong>: The KPIs every marketing team needs to measure to understand their real influence on pipeline. </p><p><strong></strong><a href="https://us06web.zoom.us/webinar/register/WN_0trFqRsDRy2iVbFr2ScxGg " target="_blank" rel="noopener noreferer"><strong>Save your seat here. Replay included. </strong></a><strong></strong></p><p>In this episode of GTM Live, Amber sits down with <strong>Matt Green, Co-Founder and CRO of Sales Assembly</strong>, to talk about what’s actually working in GTM right now, and why so many teams are stuck debating the wrong things.</p><p>They start with the real root cause of credit wars: marketing and sales are fighting because they’re measured on competing scorecards. Matt makes the case for a simpler model around shared revenue accountability, and why the attribution debate gets a lot quieter when the business is closing deals.</p><p><strong>Episode highlights:</strong></p><ul><li>Why credit wars between sales and marketing are a scorecard problem, not a people problem</li><li>How competing KPIs quietly reinforce “sales-sourced vs marketing-sourced” debates</li><li>Why attribution can’t explain why pipeline actually happened</li><li>What’s working to build pipeline in 2026 (micro events, in-person, fewer but higher-quality interactions)</li><li>How AI has changed outbound and why most “good” outreach now blends into noise</li><li>Why forecasting improves when teams track buyer behavior, not seller activity</li><li>How to use social listening (peer conversations) to create content that actually drives engagement</li></ul><p><br></p><p>If you’re trying to use content to drive more engagement, more conversations, and more pipeline, this episode is packed with practical ways to do it.</p><p><br></p><p>🔗 RESOURCES:</p><p>Book a [FREE] 1:1 Revenue Visibility Assessment to learn where your key data gaps are. <a href="https://meetings.hubspot.com/carolyn-dilks/passetto-workshop?uuid=7acf4d8d-a229-4a3b-8e1c-f61d929d54a2" target="_blank" rel="noopener noreferer">[Schedule Your Session]</a></p><p>We’re opening our Q2 cohort for the 14-Day Revenue Visibility Diagnostic, designed to help GTM teams understand what’s actually driving pipeline, where measurement breaks down &amp; what to fix going into Q2. <a href="https://www.passetto.com/book-a-call " target="_blank" rel="noopener noreferer">[Book a call to see if you’re a fit]</a></p><p><a href="https://www.linkedin.com/in/amber-victoria/" target="_blank" rel="noopener noreferer">Follow Amber on LinkedIn</a></p><p><a href="https://www.linkedin.com/in/matthewcorneliusgreen/" target="_blank" rel="noopener noreferer">Follow Matt on LinkedIn</a></p><p>Check out the amazing stuff <a href="https://www.salesassembly.com/" target="_blank" rel="noopener noreferer">Sales Assembly</a> is doing</p><p><br></p><p>–</p><p><br></p><p>This episode is powered by <a href="https://www.passetto.com/" target="_blank" rel="noopener noreferer">Passetto</a>. If your pipeline &amp; revenue dashboards aren&#39;t giving you straight answers, you&#39;re in good company. Most GTM teams simply don&#39;t have the visibility to understand what&#39;s truly driving pipeline and revenue, what&#39;s slowing them down, or where to focus next.</p>