<p>This week on <strong>GTM Live</strong>, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs.</p><p>Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix these exact issues. They get into why data architecture matters <em>before</em> building strategy, and how single-touch attribution is holding teams back.</p><p>Stick around for listener Q&amp;A, lessons learned from the trenches, and real talk on what actually drives growth.</p><p><strong>Key topics in this episode:</strong></p><ul><li><p>Why most GTM strategies fall apart without strong data foundations</p></li><li><p>The hidden cost of single-touch attribution</p></li><li><p>What marketing leaders <em>shouldn’t</em> be doing (hint: RevOps)</p></li><li><p>How to think about ROI before chasing pipeline</p></li><li><p>Lessons learned from building Passetto to solve these problems</p></li></ul><p><em>Come hang with us live during our weekly podcast recording—tune in, ask questions, and be part of the convo. Grab your spot at </em><strong>passetto.com/events</strong><em>.</em></p>

GTM Live

Passetto

Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics)

APR 10, 202546 MIN
GTM Live

Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics)

APR 10, 202546 MIN

Description

<p>This week on <strong>GTM Live</strong>, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs.</p><p>Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix these exact issues. They get into why data architecture matters <em>before</em> building strategy, and how single-touch attribution is holding teams back.</p><p>Stick around for listener Q&amp;A, lessons learned from the trenches, and real talk on what actually drives growth.</p><p><strong>Key topics in this episode:</strong></p><ul><li><p>Why most GTM strategies fall apart without strong data foundations</p></li><li><p>The hidden cost of single-touch attribution</p></li><li><p>What marketing leaders <em>shouldn’t</em> be doing (hint: RevOps)</p></li><li><p>How to think about ROI before chasing pipeline</p></li><li><p>Lessons learned from building Passetto to solve these problems</p></li></ul><p><em>Come hang with us live during our weekly podcast recording—tune in, ask questions, and be part of the convo. Grab your spot at </em><strong>passetto.com/events</strong><em>.</em></p>