In this episode of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois welcome back to the mic Michael Graydon, CEO of Food, Health & Consumer Products of Canada (FHCP), for a timely and wide-ranging conversation on the state of Canada’s food manufacturing sector, regulatory pressures, and the future of food policy. Graydon delivers a candid assessment of an industry at a crossroads. While large-scale manufacturers like Coca-Cola, McCain, and Kraft Heinz are doubling down on Canada with major capital investments, small and medium-sized food producers—over 5,000 across the country—are facing mounting challenges. From limited access to capital and increasing regulatory burdens to retail consolidation and “pay-to-play” shelf dynamics, the pressure on emerging brands is intensifying. A central theme of the discussion is regulation. Graydon outlines how Canada’s regulatory environment—estimated to cost the industry billions annually—has become a structural barrier to innovation and competitiveness. He calls for urgent modernization and the reduction of red tape, warning that without meaningful reform, Canada risks falling behind global peers. The conversation also explores trade uncertainty, including the potential implications of a renegotiated or disrupted North American trade framework. With deeply integrated supply chains across Canada and the U.S., food manufacturers are navigating volatility while delaying investment decisions amid policy ambiguity. Graydon also shares insights on the Grocery Code of Conduct, emphasizing its importance in stabilizing relationships between retailers and manufacturers. While not a direct solution to food affordability, he positions the code as a critical mechanism for restoring balance, fostering collaboration, and enabling long-term innovation across the food ecosystem. Beyond the interview, the episode opens with a robust discussion on the latest food and agriculture news shaping Canada. Topics include government policy shifts with the new Liberal majority, the amazing innovative work of the Greater Vancouver Food Bank, positive fuel tax implications, food price dynamics, supply chain developments, and the growing divide in Canada’s “K-shaped economy,” where rising demand from higher-income consumers continues to put pressure on affordability for others.  We end by celebrating a key role in restaurants, a Vancouver restaurant that epitomizes the bespoke tin seafood TikTok trend (Como Taperia), and former NFL star Laurent Duvernay-Tardif purchasing a Montreal bakery. About UsDr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.