PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is what happens after the click, after the view, after the impression. If your audience does not stay, nothing sticks. Not the message, not the trust, not the reputation you are trying to build.In this episode, we unpack why depth beats scale and why time spent is one of the most overlooked drivers of influence. You will hear a fresh way to think about loyalty, attention, and what it means to create content that people actually choose to come back to, even when the feed is endless.Listen For3:42 How do you separate scale from depth in brand storytelling?6:57 What makes podcast audiences stay or leave?10:20 How can stories compete for time in today’s distracted world?12:42 Why does audio create such a deep connection with listeners?15:28 Who really listens to podcasts today? And how is that changing?20:03 Answer to Last Episode’s Question from Guest Jenny ManchesterGuest: Roger Nairn, Jar Podcast SolutionsWebsite | Jar LinkedIn | Roger LinkedIn | YouTube Doug DownsSubstack | Website | LinkedInFarzana BaduelSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show