In today’s world, PR leaders need to build and protect their brand’s reputation in an AI-shaped, polarized world, where owned media matters more than ever. Reputation is no longer a soft metric but an economic multiplier and an insurance policy. From the difference between brand and reputation to the growing tension between character and competence, this episode explains what actually moves corporate standing up or down in today’s environment.We also share why owned media now plays a disproportionate role in shaping not just earned coverage, but AI-generated search results and stakeholder perception. Listen For3:45 What Is the Real Difference Between Brand and Reputation?5:07 What Are the Seven Drivers That Shape Reputation?6:28 How Has AI Changed Third Party Advocacy and Media Influence?9:58 Do Character Crises Damage Reputation More Than Competence Failures?16:13 Why Is Reputation a Business Tool Rather Than Just an Image Strategy?Guest: Stephen Hahn-Griffiths, RepTrakWebsite | LinkedIn  DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show