Beyond the Noise - the PRWeek podcast

How have press trips changed in recent years, and how can they be improved? PRWeek’s latest podcast takes a look.The latest episode of Beyond the Noise features Grace Parker, senior partner at Finn Partners, and Heather Delaney, MD and founder of tech comms specialist Gallium Ventures.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.This week’s podcast looks at whether press trips have increased or declined in importance in recent years, and how they have changed.Talking to PRWeek UK editor John Harrington, the guests discuss whether it is more difficult now to get journalists to attend press trips.The issue of expectations around coverage is examined, and the duo discuss how, if at all, journalists and influencers should attend the same trips.Delaney and Parker also reveal their own press trip ‘horror stories’ and offer top tips for getting them right.Do you have any press release horror stories or unusual moments that you would like to share with PRWeek? Comments can be published anonymously. Email [email protected]. Hosted on Acast. See acast.com/privacy for more information.

In the latest Beyond the Noise podcast, PRWeek chats to the nation’s PE teacher Joe Wicks and explores the state of influencer marketing, The Body Coach’s ‘Activate’ campaign, and the impact of HFSS regulation on brand campaigns.On this week’s episode, PRWeek UK deputy editor Siobhan Holt and deputy news editor Evie Barrett are joined by Joe Wicks, fitness coach, author and social media star; and Julia Bainbridge, partner at Freuds Group, who leads the health and behaviour change unit.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.In the episode, Wicks and Bainbridge, who partnered with the UK Government to create the ‘Activate’ campaign, explain how the collaboration began and share insights into the national campaign. They examine the shifting landscape of influencer marketing, and reflect on the long-term goals and broader implications for health communications.The guests also address Wicks’ recent ‘Killer Protein Bar’ stunt in collaboration with Channel 4, and analyse the impact of HFSS regulation on brand campaigns and partnerships. Hosted on Acast. See acast.com/privacy for more information.

The latest Beyond the Noise podcast explores progression and promotions for women in the industry.PRWeek news reporter Elizabeth Wiredu speaks with Clara Biu, head of consumer communications at Allwyn UK, and Laura Gillen, UK managing director at We. Communications, who share advice on how to get promoted.Both Biu and Gillen, are involved in this year's Mentoring Programme from Women in PR and PRWeek.Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.The discussion covers career progression, mentorship, and what it takes to build an inclusive environment for women in PR.Addressing the “penalty” many women face, such as taking time off or working reduced hours for family or personal reasons, the guests outline the tangible changes the PR industry must make to better support women through key life stages. Hosted on Acast. See acast.com/privacy for more information.

What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Angela Balakrishnan, executive director of strategic communications and public affairs at the Information Commissioner's Office.Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek deputy editor Siobhan Holt, Balakrishnan offers some dos and don’ts of client pitching and advises on how to get on pitch lists in the first place.She explains what the brief should include and when budgets should be discussed. Elsewhere, the comms professional offers a glimpse behind the ICO’s upcoming campaigns.Balakrishnan also speaks about cyber attacks and offers advice for comms and PR professionals on how to handle data breaches for clients.  Hosted on Acast. See acast.com/privacy for more information.

Christmas campaigns are under the spotlight in PRWeek’s latest Beyond the Noise podcast. Our guests are Greg Double, creative director at Burson, and Lora Martyr, executive creative director at Taylor Herring and St Marks Studios.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek’s UK editor, John Harrington and deputy editor, Siobhan Holt, the guests discuss this year’s biggest Christmas campaigns, such as John Lewis, Aldi and Sainsbury’s. The duo chat about which festive campaigns stood out to them and why; and which campaign, in their opinion, didn’t work as well. In the episode, the pair analyse the earned media opportunities for this year’s festive films, and chat about influencers. The two creatives also argue that the incoming restrictions on TV and online promotion of food and drinks high in fat, sugar and salt (HFSS) present an opportunity for the PR and comms industry.  Hosted on Acast. See acast.com/privacy for more information.