Worth Every Penny Joycast
Worth Every Penny Joycast

Worth Every Penny Joycast

Sarah Petty

Overview
Episodes

Details

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way. Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny. You can find Sarah Petty at: www.photographybusinessinstitute.com www.instagram.com/sarah.petty www.facebook.com/photographybusinessinstitute

Recent Episodes

#295: Top 5 Highly Profitable Portrait Photography Niches
DEC 24, 2025
#295: Top 5 Highly Profitable Portrait Photography Niches
Ever feel like you're working so hard yet barely making a dent? Like you're doing everything and it's still not enough? This episode reveals a game-changing truth: specializing in the right portrait photography niche could be your path to real profit and a lighter schedule. Photographer and mentor Sarah Petty unpacks the top 5 most profitable portrait niches—with real stories of students earning six figures in unexpectedly simple ways. Whether it's newborns, pets, or even tweens, these niches are transforming businesses by doing less but earning more. ● Why being a generalist is killing your profit—and how specialization builds both income and confidence ● Real-world examples of photographers making six figures in under-the-radar niches ● Which "popular" photography models to avoid if you want sustainable success This isn't just another list of niches. It's a roadmap for building a boutique business that's joyful, profitable, and finally aligned with your life. Press play and start carving your path today. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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12 MIN
#194: How This Mom of 4 and Daycare Owner Made $5,559 from 3 Portrait Sessions After Revamping Her Boutique System
DEC 17, 2025
#194: How This Mom of 4 and Daycare Owner Made $5,559 from 3 Portrait Sessions After Revamping Her Boutique System
You're doing the boutique model—or so you think. But what if the system you've built is quietly holding you back from the business (and life) you really want? This episode will hit home for the photographers juggling it all and still wondering why things aren't clicking. In this heart-opening conversation, Sarah talks with Kim Phelan, a mom of four and in-home daycare owner who thought she had boutique figured out—until she realized she didn't. After joining Boutique Breakthrough, she revamped her entire process and made $5,559 from just three portrait sessions. Her story is one of reclaiming worth, community, and the right kind of support. ● Why doing boutique "by the book" might still be costing you money and peace of mind ● The power of purpose-driven selling (and how Kim made it feel joyful, not salesy) ● How real community changes everything when you're trying to do it all alone If you're feeling stretched thin, second-guessing your strategy, or wondering if change is really possible—this is the episode your heart's been waiting for. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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22 MIN
#293: How Portrait Photographers are Making 6 Figures Without a Studio
DEC 10, 2025
#293: How Portrait Photographers are Making 6 Figures Without a Studio
Think you need a studio to charge premium prices? Think again. If you've been eyeing a lease but feeling the financial pressure, this episode might just change everything. Sarah Petty breaks down the powerful (and profitable) truth behind the no-studio model. From her own $50K backyard session to students earning six figures as "stay-at-home photographers," Sarah reveals how ditching the overhead can elevate your business—and your life. ● The hidden costs and stress that come with studio ownership ● How serving clients in their homes creates deeper impact (and bigger orders) ● A step-by-step walkthrough of Sarah's no-studio sales process If you've been craving freedom, profit, and proof that less really can be more—this one's for you. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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16 MIN
#292: Copy This Marketing Trick, It'll Blow Up Your Photography Business
DEC 3, 2025
#292: Copy This Marketing Trick, It'll Blow Up Your Photography Business
Ever wonder why some photographers effortlessly book $3,000 clients while others hustle for $300? Spoiler: it's not talent. It's marketing—and today, I'm sharing the single strategy that skyrocketed my studio and made competitors irrelevant. It's wildly effective, and you can start using it right now. In this episode, I'm walking you through my "dog whistle" marketing trick—a simple, printed piece that speaks so powerfully to your dream client, they can't look away. I'm sharing the full story behind how I stumbled onto this game-changing idea, why it works better than any ad spend, and how you can copy it without spending a fortune. ● How one emotional print piece turned strangers into raving, high-spending clients ● The psychology of why "fewer, better" always wins in a crowded market ● Real-life ways to use this when bookings dry up or you just need a spark If you've been craving a fresh way to stand out without discounting your work or burning out, this episode is your green light. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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22 MIN
#291: Felix Wasn't Even a Photographer—Now He's Made Over $16,000 Photographing Dogs. Here's How.
NOV 25, 2025
#291: Felix Wasn't Even a Photographer—Now He's Made Over $16,000 Photographing Dogs. Here's How.
What if you could turn a creative side gig into $16K photographing dogs—even if you've never charged for a portrait session before? In this episode, Felix Bird shares how he went from composing music and shooting event videos to earning real income as a boutique photographer. With no formal portrait business, Felix joined Boutique Breakthrough and followed each step with courage, skepticism, and eventually—results. ● The moment he stopped doubting the pricing model and believed he could actually do this ● How photographing kids (and dogs!) became more than just a favor for friends ● What changed when his wife, a fellow creative, saw how real and sustainable this path was If you're juggling other creative work and wondering if this can really work for you too—Felix's story is the proof and the push you've been waiting for. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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21 MIN