CULTURE goodr

In Episode #89 of CULTURE goodr, Stephen and Shaun dissect the history and current state of goodr's brand anchors: Product, Marketing, Operations, and People. You need all four working together to thrive...so what does this look like? Listen in and find out!

goodr defines "game plan" as the fun, education, rituals, and behaviors we use to help our team grow. In Episode #88 of The CULTURE goodr Podcast, Shaun and Stephen get into the components of a game plan, the game plans in the goodr Playbook, and how it all came to be.

In episode #87 of The CULTURE goodr Podcast, Stephen and Shaun dive into how the goodr ethos was created. "Ethos" refers to the first article in the goodr Brand Directive and is aspirational (or why goodr exists) and the philosophy behind the company.

In Episode #86 of The CULTURE goodr Podcast, Stephen and Shaun get into the Brand Directive—a map for goodr's culture to achieve its mission and vision—and why it's so important for goodr's success.

In the triumphant return of the CULTURE goodr Podcast, goodr CEO Stephen Lease introduces the Brand Directive, breaks down the company culture at goodr, and defines the buzzwords it uses.