<p>Customer experience can make or break a brand.</p> <p>As Judy Turchin, founder of JPT Partners LLC and former COO of Eqinox puts it, “if you are not in touch with your customer, you've lost your way on the journey.”</p> <p>Today on The Business Side of Fitness Podcast we chat about all things related to customer experience including:</p> <ul> <li>What separates an outstanding customer experience from an okay one</li> <li>How organizations can measure their success (hint: it’s not just about revenue)</li> <li>How often businesses should recalibrate their customer journey</li> <li>The first thing she looks at when reviewing a marketing strategy</li> <li>Tips on building your own business</li> <li>Opportunities for the fitness/wellness world in 2023 and beyond</li> </ul> <p>Tune into the conversation here: <a href="https://www.vanessaseveriano.com/podcast" target="_blank">https://www.vanessaseveriano.com/podcast</a></p> <p>ABOUT THE HOST</p> <p>Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:</p> <p><a href="https://www.vanessaseveriano.com/work" target="_blank">https://www.vanessaseveriano.com</a></p> <p>ABOUT TODAY'S GUEST</p> <p>Judy Turchin is a dynamic, people-centric executive with expertise in omnichannel customer experience and engagement, global operations, sales and marketing. Judy has a 25+ year track record in direct to consumer health/wellness/fitness, financial services, real estate and law. Over the past 10+ years Judy has held various C-suite roles including Chief Operating Officer, Office of the CEO, Chief Administrative Officer, General Counsel and Chief Compliance Officer for various global businesses.</p> <p>Ms. Turchin is the Founder of JPT Partners LLC, a global advisory firm that partners with companies and leadership teams to tackle their most critical strategic issues including customer experience, brand/marketing, operational excellence, real estate growth and programmatic employee wellness.</p> <p>Learn about Judy here: <a href="https://www.linkedin.com/in/judyturchin" target="_blank">https://www.linkedin.com/in/judyturchin</a></p> <p>**SPREAD THE WORD</p> <p>Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts.&nbsp; Your support means so much and helps more than you know!</p>