Boss Lady Bloggers: Make Money Blogging & Business
Genasys Asbury
Recent Episodes
In this episode, we reveal the invisible architecture behind high-converting blogs and why traffic alone isn’t enough. Learn how building a strategic customer journey—beyond just content—is the key to consistent income. Discover the seven essential pieces of your business system, including audience research, website design, email marketing, sales funnels, and powerful offers. Stop wasting time on the wrong tasks and start constructing the infrastructure that actually drives sales. Perfect for bloggers ready to scale their business and turn passion into profit.
What You’ll Learn in This Episode:
- Why most bloggers build content farms instead of conversion systems
- The difference between content creation and business architecture
- How to understand your audience at a deep level for better messaging
- Creating a high-converting website that functions as a sales machine
- Designing strategic blog posts that lead to conversions
- Building relationships with email marketing that nurtures and sells
- Crafting a seamless sales funnel that guides your blogging audience to buy
- How to develop a clear, irresistible offer that solves real problems
- Why each piece of your system needs to work together for maximum results
- What to do if your current system is broken or missing key elements
Resources & Links:
- Book a strategy call to build your business system
- Learn more about transforming your blog into a profitable business
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Takeaways:
- Many bloggers mistakenly believe their lack of income results from insufficient traffic or content creation.
- The fundamental issue lies in the absence of a cohesive sales system designed to convert visitors into customers.
- Understanding the audience's pain points is crucial in creating blog content that resonates and converts effectively.
- A high-converting website must not only be visually appealing but also strategically designed to facilitate sales progression.
Most bloggers are building the wrong thing. They’re following strategies designed to keep them stuck—chasing traffic, learning endlessly, and hoping it’ll somehow turn into money. In this episode, I’m breaking down the biggest lies the blogging industry has sold us and showing you the truth about what actually creates income, momentum, and freedom. You’ll walk away knowing how to stop blogging for pennies and start building a real business that sells.
Key Takeaways
Blogging isn’t a business.
Your blog is the marketing engine, not the business itself. Stop building content first and start with an offer.
Platform doesn’t equal success.
WordPress, Showit, Squarespace—it doesn’t matter. What matters is conversion design. Your website should sell, not just publish.
Affiliate marketing and ads aren’t real business models.
You’re building income for others. Real growth happens when you sell your own offers.
Traffic doesn’t equal money.
Traffic without strategy is vanity. Focus on conversion, not pageviews.
More courses won’t fix your problem.
Information doesn’t equal transformation. Execution is where results happen.
(Use the 50/20/15/10/5 rule: 50% execution, 20% persistence, 15% knowledge, 10% mindset, 5% systems.)
AI can’t replace discernment.
It can execute fast, but if you’re executing the wrong strategy, you’ll just get bad results faster.
Design comes last, not first.
Offer → Messaging → Website → Content. Build in the right order so everything connects.
Resources Mentioned
Free Resource: [Download The Blog Business Foundations Checklist →]
The exact framework to turn your blog into a real business that sells.
Would you rather read this epiosde?
Read here: https://view.flodesk.com/emails/68f26c8d0769198b79a7d014
Listener Homework
Ask yourself these five questions and write down your answers:
- What offer am I actually building toward?
- Who exactly am I serving?
- What problem do I solve for them?
- Does my website guide visitors toward that offer?
- Is my content connected to my business strategy?
Then choose one next step from your answers and execute it this week. Don’t just plan. Act.
Episode Quote
“Your blog isn’t the business. It’s the marketing engine for your business. Build the business first, then let your blog sell it.”
In this episode, I’m opening the curtain on the biggest shift Boss Lady Bloggers has ever made.
This is not a “strategy” episode — it’s a founder update and a philosophy shift.
After coaching and mentoring hundreds of women over the years, I started to see something powerful that changed how I think about success entirely:
Knowledge doesn’t create success. Execution does.
Most bloggers don’t struggle because they lack strategy — they struggle because they never learned how to consistently execute what they already know. This episode explains the deeper reasoning behind the new direction of Boss Lady Bloggers, the research that backs it, and the mission I’m building everything around moving forward.
You’ll Learn
- Why more information isn’t the answer (and what actually moves your business forward)
- The real reason bloggers struggle with consistency, clarity, and follow-through
- The five components of goal achievement and how they apply to your success
- Why execution matters more than perfection — and how to start applying it now
- What’s changing behind the scenes at Boss Lady Bloggers and why this matters for you
Key Takeaways
- Execution is everything. You don’t need more to-do lists or courses — you need focused, repeatable action that compounds.
- Knowledge isn’t power without motion. Most creators are trapped in learning loops that feel productive but stall results.
- Persistence beats talent. The women who win are the ones who keep showing up, refining, and executing over time.
- Systems create freedom. You don’t need to “get motivated” every day — you need a structure that keeps you consistent even when life happens.
- This pivot is an evolution, not a reset. Everything Boss Lady Bloggers has always stood for — clarity, confidence, and business through blogging — still exists, but now through the lens of execution, not overload.
Memorable Quotes
“Knowledge sets the direction. Execution moves the vehicle.”
“You already know enough to be successful. What’s missing is a structure that makes consistency inevitable.”
“The future belongs to the women who act faster on what they know.”
“Most people don’t fail because they don’t care. They fail because they were taught to chase knowledge instead of mastering execution.”
The Five Components of Goal Achievement
Execution – 50%- Focused daily action that compounds over time.
Persistence – 20%- Following through when things feel slow, uncertain, or messy.
Knowledge – 15%- Enough to start — not enough to stall.
Mindset – 10%- Believing improvement is possible through effort.
Systems – 5%- Routines and tools that make progress sustainable.
This isn’t theory. It’s how real progress works — and it’s the framework behind every future Boss Lady Bloggers offer and program.
What’s Next for Boss Lady Bloggers
You’ll see new programs, new frameworks, and new systems built entirely around this philosophy: turning knowledge into execution that drives real results.
The offers you know and love — from coaching to website design — will remain, but with stronger implementation support, accountability, and structure.
If you’ve ever said, “I know what to do; I just can’t seem to do it consistently,” this next season of Boss Lady Bloggers is for you.
Resources & Links
- Join the Email List: BossLadyBloggers.com — be the first to know when new programs launch