There's a particular kind of dread that comes with sending someone to your website — you hit send on your portfolio link and immediately think: wait, is that still up? Did I ever update that bio? In this episode, we get into why your website might be the one thing standing between you and the clients you actually want, and the specific work of making it do what it's supposed to do: make the right people feel something, and then reach out. We cover what makes a compelling bio, the psychology behind why visitors stay or leave, and why hiding your personal projects is quietly costing you your biggest opportunities. Chapters 00:13 The invisible artist at the gallery. 02:34 Losing a job over an outdated portfolio. 04:52 Crafting your digital handshake and bio. 07:16 The secret power of personal projects. 09:42 Podcast reviews and the Creative Matters newsletter. Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives