Send us a textWhat if the key to successful multifamily investing isn't just about the numbers—but about the people living in your properties? Joe Rinderknecht, the cowboy-hat-wearing founder of Cowboy Capital, shares his unconventional path from shoveling manure on a Utah ranch to operating over 1,000 multifamily units. [01:40 - 06:15] From Ranch to Real Estate: Building on GritGrew up ranching and breaking horses in northern Utah—learned that your word is your bondFather left the ranch for construction and cabinet making, taught Joe everything from concrete to framing[06:40 - 10:10] Trial by Fire: The 80-Unit Section 42 PropertyAsked for a property management job with zero experience—got thrown into an 80-unit low-income housing propertyProperty had no manager for two weeks, with sky-high delinquency, vacancy, crime, drugs, and cockroaches[10:11 - 15:20] The Path to Becoming a SponsorNever planned to stay in property management long-term—goal was always to learn and move onAdmits being "unemployable" with a resume showing 6-8 month stints at various companies[16:35 - 23:35] Impact Investing: Making Every Dollar MatterLost his brother (age 20) and grandmother in a 2013 car accident—nearly died himselfProvides four types of support: capital, food, construction/home modifications, and mindset coaching[23:36 - 26:40] Why Treating Tenants Well Is Good BusinessQuestions how slumlords succeed when they don't care about people's livesWhen tenants feel like a unit is their home, turnover drops, repairs decrease, delinquency falls[26:41 - 32:00] Rapid Growth and What's NextBought 4 deals (419 units) since September 2024, currently under contract on 117 more unitsBelieves there's a great buying opportunity in the next 10-24 months[26:45 - 32:55] Final Four & How to ConnectConnect with Joe: Website: https://cowboycapital.us Email: [email protected] LinkedIn: Joe Rinderknecht Instagram: @joe_rinder LEAVE A 5-STAR REVIEW by clicking this link.WHERE CAN I LEARN MORE?Be sure to follow me on the below platforms:Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.LinkedInYoutubeExclusive Facebook Groupwww.yonahweiss.comNone of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.Key Quote:"If you can get a tenant to feel like their unit is their home, your turnoSupport the show