Best of episode 35: How to sell a product that doesn't exist yet, with Kimberly Breuer (Likeminded)
JUN 26, 20247 MIN
Best of episode 35: How to sell a product that doesn't exist yet, with Kimberly Breuer (Likeminded)
JUN 26, 20247 MIN
Description
<p>In this <b>Best of </b>episode from the Mission First Podcast, Kimberly Breuer, co-CEO and co-founder of Likeminded, shared her experience about pivoting from B2C to B2B.</p><p>Learn how potential customers can validate your product, the challenges and joys of pivoting, and the hard lessons learned along the way. Kimberly shares her experience of rebuilding a product from scratch, the significance of finding product-market fit, and the complexities of transitioning from founder-led sales to a scalable sales machine.<br></p><p>Listen to the full episode to learn💡 <b>How to build a successful mental health company based on data and machine learning</b> 💡<br></p><p>In the episode:</p><p>- How the idea of Likeminded was born?</p><p>- How they decided to have 4 people co-founding the company</p><p>- What helped them make the decision to pivot from B2C to B2B after a year into the business?</p><p>- What’s it like to pitch a non-existent product</p><p>- When do you know you found a product market</p><p>- The benefits of being data-based</p><p>- How to choose your set of data you collect</p><p>- The hardest part about machine learning setup in a company</p><p>- OKRs and how they help to keep you focused</p><p>- From founders sales to global sales</p><p>- Short vs long-term benefits when launching a business<br></p><p>Listen to the full episode - <a href="https://smartlink.ausha.co/mission-first/35-growing-a-mental-health-company-to-1-000-000-in-arr-in-12-months-by-pivoting-from-b2c-to-b2b-with-kimberly">HERE</a></p><p><br></p><p>Resources:</p><p>Kimberly’s <a href="https://www.linkedin.com/in/kimberlybreuer/">Linkedin</a></p><p>Likeminded <a href="https://www.likeminded.care/en/home">website</a> </p><p><br></p><p>===</p><p>Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 <a href="https://gtimpact.com/case-study-3-key-steps-linkedin-personal-branding/">watch presentation</a>  </p><p><br></p><p>===</p><p>Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - <a href="https://winning-musician-9615.ck.page/dfd3862aa7">here</a> </p><p><br></p><p><b>Follow us:</b></p><p>LinkedIn - <a href="https://www.linkedin.com/company/mission-first-podcast/">follow us on LinkedIn</a> </p><p>YouTube - <a href="https://www.youtube.com/channel/UCrbCqqKRNM5v3UE4QJhKdeg">follow us on YouTube</a> </p><p>Instagram - <a href="https://www.instagram.com/missionfirstpodcast/">follow us on Instagram</a> </p><p>TikTok - <a href="https://www.tiktok.com/@missionfirstpodcast">follow us on TikTok</a> </p><br/><p>Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.</p>
