<description>&lt;p class="" style="white-space:pre-wrap;"&gt;This episode is an Audio Blog post. &lt;/p&gt;&lt;p class="" style="white-space:pre-wrap;"&gt;In this episode we cover 9 ways you can measure the ROI of your podcast, post-COVID, to ensure you are getting the best return for your marketing dollars.&lt;/p&gt;&lt;p class="" style="white-space:pre-wrap;"&gt;The full, written version of this post is available at &lt;a href="https://www.jaraudio.com/blog/"&gt;JARaudio.com/blog&lt;/a&gt;.&lt;/p&gt;&lt;p class="" style="white-space:pre-wrap;"&gt;Show notes:&lt;/p&gt;&lt;p class="" style="white-space:pre-wrap;"&gt;&lt;a href="https://www.jaraudio.com/blog/edison-research"&gt;Edison's Latest 'Podcasting: Connection and Community During Quarantine' Report&lt;/a&gt;&lt;/p&gt;&lt;p class="" style="white-space:pre-wrap;"&gt;&lt;a href="https://www.bbc.co.uk/mediacentre/worldnews/2019/audio-activated"&gt;BBC ‘Audio Activated’ Research&lt;/a&gt;&lt;/p&gt;&lt;p class="" style="white-space:pre-wrap;"&gt;&lt;a href="https://link.medium.com/KrTNPIooQ6"&gt;Beyond Downloads: How to Measure the ROO of Your Brand’s Podcast, the Doctor Strange Way&lt;/a&gt;&lt;/p&gt;&lt;p class="" style="white-space:pre-wrap;"&gt;&lt;a href="https://www.jaraudio.com/blog/"&gt;Well Now Podcast, produced by JAR Audio&lt;/a&gt;&lt;/p&gt;&lt;p class="" style="white-space:pre-wrap;"&gt;Interested in discussing how to get your brand its own podcast? Reach out to &lt;a href="https://www.jaraudio.com/"&gt;JAR Audio&lt;/a&gt; and we can answer any questions you might have.&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

The Tip JAR

JAR Audio

Audio Blog: Podcast ROI (Post-COVID)

MAY 28, 20209 MIN
The Tip JAR

Audio Blog: Podcast ROI (Post-COVID)

MAY 28, 20209 MIN

Description

This episode is an Audio Blog post. In this episode we cover 9 ways you can measure the ROI of your podcast, post-COVID, to ensure you are getting the best return for your marketing dollars.The full, written version of this post is available at JARaudio.com/blog.Show notes:Edison's Latest 'Podcasting: Connection and Community During Quarantine' ReportBBC ‘Audio Activated’ ResearchBeyond Downloads: How to Measure the ROO of Your Brand’s Podcast, the Doctor Strange WayWell Now Podcast, produced by JAR AudioInterested in discussing how to get your brand its own podcast? Reach out to JAR Audio and we can answer any questions you might have.See omnystudio.com/listener for privacy information.