Listen to the full episode The wellness industry has been repeating marketing strategies used by the fashion and diet book industries for decades. Influencers are just exploiting novelty-seeking cognitive behaviors deeply embedded in human psychology. Derek reviews today’s product du jour, peptides, by first looking into those dopamine-seeking behaviors, then exploring the history and present of these amino acid chains everywhere in wellness downlines. Show Notes Everyone’s Doing Peptides. Is It All a Big Scam? Learn more about your ad choices. Visit megaphone.fm/adchoices