The role of online marketplaces in the retail revolution

AUG 10, 20208 MIN
The Drum: Marketing Stories with Diane Young

The role of online marketplaces in the retail revolution

AUG 10, 20208 MIN

Description

This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>