Don't mistake the allure of a shiny new logo for the true engine behind a thriving business. In this episode, Michelle teams up with Cody to demystify the branding process, tracing the journey from "just good enough" placeholders to strategic, confidence-building design. Their conversation is packed with takeaways on aligning investment with growth, clarifying your business vision, and knowing when a rebrand is the right move— not just the next one. Honest, practical, and full of energy, this episode is your ticket to creating a brand that not only looks the part but truly moves your business forward. ------------------------ In today's episode, we cover the following: What an online business manager is How Cody and Michelle met Evolution of Cody's services Making the jump from corporate to freelance Branding decisions in early business stages The shift from "nice to have" to "need to have" in business expenses The branding process with MKW Creative Co. Brand naming and final selection Brand strategy: analogy and visual direction Positioning against competitors Impact of new branding on Cody and her business ---------------------- RESOURCES: Episode 128: Meet the Team: Online Business Manager Cody Garner-Howe Episode 195: Optimizing Your Business with Cody Garner-Howe Episode 241: 10 Most Common Rebranding Questions Answered Episode 257: Why You're Bored of Your Brand (And What to Do About It) ---------------------- Guest info: To learn more about Cody and to watch her upcoming brand launch for Opside Studio, follow her on Instagram @CodyOBM, on LinkedIn @CodyGarnerHowe, and visit her website CodyGarnerHowe.com/ ----------------------- Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at App.Heartbeat.Chat/KMA. Once you're ready to upgrade your plan, use code KMA30 for 30% off. P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community there today at App.Heartbeat.Chat/kissmyaesthetic/invitation?code=2FEB4G. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard