Fans, Brands, & New Demands

Scott Erdmann, Sr. Director of Partnerships Sales with the Las Vegas Raiders, joins the show during NFL's opening week to discuss how the Raiders are approaching new partnerships heading into this unique season. Scott is a veteran of the industry previously working in the front office for the Florida Panthers and Dallas Cowboys, in addition to the collegiate space with Florida Atlantic University Athletics. Scott brings a unique perspective on working on new stadium projects due to his current role and previous experience during his career in sports.

What has it been like to enter such a highly anticipated first season only to have to hit the pause button? Brian Bishop, SVP Partnerships for Inter Miami CF, joins the show to discuss his transition from the Miami Super Bowl Host Committee right into the front office for Inter Miami's inaugural season and how the team has quickly adapted to the current landscape. Brian highlights how Inter Miami has worked diligently to deliver for partners despite the challenges, and why it has been critical to align with other clubs and the league in sharing best practices for executing this season and beyond. 

Zack Klima, Founder & CEO joins the show to discuss his company's role in the current and future state of the stadium and fan experience. WaitTime’s state-of-the-art, patented artificial intelligence leverages both a guest platform and an operator's platform to observe, measure, and maximize the impact of the WaitTime system using real-time data and historical analysis. As a young entrepreneur, Zack shares how Dan Gilbert was instrumental in the start of the business and how WaitTime's technology will be an essential tool for properties to keep fans safe in the years ahead. 

Bob Lynch has worked in executive roles with properties such as the Miami Dolphins and BSE Global and is the Founder and President of SponsorUnited, spearheading the development of sponsorship technologies that capture and centralize all aspects of sponsor data & analytics. Bob provides his take on emerging categories in the sponsorship industries, how properties are quickly adapting to the business climate, and how both brands and properties need to adjust their strategies moving forward to maximize their partnerships. 

Matthew Grossman (CEO of idegy, a branded merchandise agency) joins us to discuss the future of sports sponsorship and fan experiences. Matthew provides insight into shifting his business model to adapt and thrive in the new environment.  While working with both properties and brands, he has a unique perspective on the state of the sports marketing industry as games begin to resume.