Balance patient focus with commercial objectives

MAR 11, 202423 MIN
MSL Consultant Podcast

Balance patient focus with commercial objectives

MAR 11, 202423 MIN

Description

<p>I interview Drew McGregor, Vice President, Head of Medical Affairs Excellence &amp; Sustainability at Bayer. </p> <p><br></p> <p>We discuss:</p> <ul> <li>How to balance patient focus with commercial objectives</li> <li>How to reduce silos across the organisation </li> <li>What would pharma look like without a separate MA strategy?</li> </ul>