<p>Carlos Eid from Novartis shares his expertise on: </p>
<p>The stakeholder engagement Journey</p>
<ul>
<li>Creating a seamless customer journey</li>
</ul>
<ul>
<li>Starting with the patient </li>
<li>Developing customer intimacy</li>
<li>The types of data to collect along this engagement journey to assess if course correction is required. </li>
</ul>
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