Resoundcast - the branding podcast from Resound, a creative agency

Did you know your content ideas can give you monopoly power in your market? That's because when you really know your audience, your content tells them what they're thinking and then answers it directly, helping them to know how to think about a topic.

Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling saucy, in which case they throw caution to the wind and go with the branded polo.

Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal branding. - I’m taking inspiration from a conversation I had with David and Sam, where we emphasize internal branding: taking an inter...

Tech innovations, like AI, come along every few years. The real question is, how will you leverage it—understanding the advantages and disadvantages of AI—to elevate your performance? - AI improves automation and efficiency. It can analyze data,

In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what happens when we introduce Artificial Intelligence (AI) into this equation? Can we really maintain authenticity while leveraging A...