Most chiropractic patients now start their search online, and increasingly, AI tools are shaping their decisions before they even reach Google results. So how can chiropractors make sure they&rsquo;re the ones patients find? In this episode of Chiropractical, Jon Kec sits down with SpinUTech SEO experts Jacob Runia and Grace McGovern to break down how chiropractors can improve their online visibility in a world where search is rapidly evolving. They reveal why 75% of searchers click one of the top three organic Google results and explain what busy doctors can do right now to compete &mdash; without becoming full-time marketers. In this conversation, you&rsquo;ll learn: <ul> <li>Why answering real patient questions (like &ldquo;Can chiropractic help sciatica?&rdquo;) is powerful SEO</li> <li>How to properly optimize and manage your Google Business Profile</li> <li>The trust signals that boost credibility, including credentials, author bios, awards, and testimonials</li> <li>How strong location pages and smart site structure help both Google and AI engines find your practice</li> </ul> If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice. 00:53&nbsp;- Meet the SEO Experts 03:48 - SEO Mistakes You Might Be Making 05:36&nbsp;- Build Topic Authority 07:12&nbsp;- Win AI Overviews 10:09&nbsp;- Site Structure That Ranks 17:17&nbsp;- Trust Signals and Credibility 21:53 -&nbsp;Fix Your Site Step by Step 23:32&nbsp;- Website Vendors and Duplicate Content 25:52&nbsp;- Location Pages and Local SEO 28:25&nbsp;- What to Stop Doing For additional resources mentioned in the podcast, visit&nbsp;<a href="developers.google.com">Developers.Google.com</a>. If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>. Watch the <a href="https://youtu.be/m81zs-ct0IE">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp; Episode Release Date: March 10, 2026 &nbsp; About Jacob Runia: Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization. &nbsp; About Grace McGovern: Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes. &nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

<description>&lt;p&gt;Most chiropractic patients now start their search online, and increasingly, AI tools are shaping their decisions before they even reach Google results. So how can chiropractors make sure they&amp;rsquo;re the ones patients find?&lt;/p&gt; &lt;p&gt;In this episode of Chiropractical, Jon Kec sits down with SpinUTech SEO experts Jacob Runia and Grace McGovern to break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.&lt;/p&gt; &lt;p&gt;They reveal why 75% of searchers click one of the top three organic Google results and explain what busy doctors can do right now to compete &amp;mdash; without becoming full-time marketers.&lt;/p&gt; &lt;p&gt;In this conversation, you&amp;rsquo;ll learn:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Why answering real patient questions (like &amp;ldquo;Can chiropractic help sciatica?&amp;rdquo;) is powerful SEO&lt;/li&gt; &lt;li&gt;How to properly optimize and manage your Google Business Profile&lt;/li&gt; &lt;li&gt;The trust signals that boost credibility, including credentials, author bios, awards, and testimonials&lt;/li&gt; &lt;li&gt;How strong location pages and smart site structure help both Google and AI engines find your practice&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice.&lt;/p&gt; &lt;p&gt;&lt;em&gt;00:53&lt;/em&gt;&amp;nbsp;- Meet the SEO Experts&lt;/p&gt; &lt;p&gt;&lt;em&gt;03:48&lt;/em&gt; - SEO Mistakes You Might Be Making&lt;/p&gt; &lt;p&gt;&lt;em&gt;05:36&lt;/em&gt;&amp;nbsp;- Build Topic Authority&lt;/p&gt; &lt;p&gt;&lt;em&gt;07:12&lt;/em&gt;&amp;nbsp;- Win AI Overviews&lt;/p&gt; &lt;p&gt;&lt;em&gt;10:09&lt;/em&gt;&amp;nbsp;- Site Structure That Ranks&lt;/p&gt; &lt;p&gt;&lt;em&gt;17:17&lt;/em&gt;&amp;nbsp;- Trust Signals and Credibility&lt;/p&gt; &lt;p&gt;&lt;em&gt;21:53 -&lt;/em&gt;&amp;nbsp;Fix Your Site Step by Step&lt;/p&gt; &lt;p&gt;&lt;em&gt;23:32&lt;/em&gt;&amp;nbsp;- Website Vendors and Duplicate Content&lt;/p&gt; &lt;p&gt;&lt;em&gt;25:52&lt;/em&gt;&amp;nbsp;- Location Pages and Local SEO&lt;/p&gt; &lt;p&gt;&lt;em&gt;28:25&lt;/em&gt;&amp;nbsp;- What to Stop Doing&lt;/p&gt; &lt;p&gt;For additional resources mentioned in the podcast, visit&amp;nbsp;&lt;a href="developers.google.com"&gt;Developers.Google.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;If you have questions for Chiropractical, reach out at&amp;nbsp;&lt;a href="mailto:ASKNCMIC@NCMIC.com"&gt;ASKNCMIC@NCMIC.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Watch the &lt;a href="https://youtu.be/m81zs-ct0IE"&gt;video &lt;/a&gt;version of this episode on the NCMIC YouTube Channel.&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;em&gt;Episode Release Date: March 10, 2026&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;About Jacob Runia:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;About Grace McGovern:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

In this episode of Chiropractical, we break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.

S6E3: AI Search is Here: What DCs Need to Know

On this episode of Chiropractical, Jon Kec talks with Dr. Abigail Riutta, a recent chiropractic graduate who bravely opened her own practice in Northern New York.&nbsp; Dr. Riutta shares her heartfelt journey, from navigating student uncertainty to stepping confidently into her role as a new doctor, along with the real-world lessons she learned along the way. Learn about those critical first steps in building a practice, the power of community connections, and why having the right support system can make all the difference. Dr. Riutta offers advice for new grads on setting up policies, procedures, and essential business insights while balancing patient care. This episode is a must-listen for chiropractic students and new grads looking to carve out their own successful career path. 00:00 - The Reality of Small Business Survival 01:29 - Setting Up for Success: Community Engagement 04:10 - Overcoming Community Fear and Building Trust 08:49 - The Decision to Open a Practice 11:05 - Navigating Business Challenges 17:00 - Balancing Practitioner and Business Roles 24:55 -&nbsp; Advice for Students &nbsp; If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>. Watch the <a href="https://youtu.be/m81zs-ct0IE">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp; Episode Release Date: February 3, 2026 About Dr. Abigail Riutta: Dr. Abigail Riutta is a chiropractor and owner of Riutta Chiropractic in Gouverneur, NY. She attended SUNY Cortland, where she earned a Bachelor's in Biology and then proceeded to hear her Doctorate of Chiropractic from Northeast College of Health Sciences, graduating with honors in March 2025. Additionally, Dr. Riutta furthered her education by receiving her Webster Technique certification, so that she can better serve her prenatal patients, and has recently enrolled in the ACA Pediatric Diplomatic program. Connect with us:&nbsp; <a href="https://www.facebook.com/ncmic">https://www.facebook.com/ncmic</a> <a href="https://www.instagram.com/ncmicinsurance/">https://www.instagram.com/ncmicinsurance/</a> <a href="https://www.ncmic.com">https://www.ncmic.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

<description>&lt;p&gt;On this episode of Chiropractical, Jon Kec talks with Dr. Abigail Riutta, a recent chiropractic graduate who bravely opened her own practice in Northern New York.&amp;nbsp;&lt;/p&gt; &lt;p&gt;Dr. Riutta shares her heartfelt journey, from navigating student uncertainty to stepping confidently into her role as a new doctor, along with the real-world lessons she learned along the way. Learn about those critical first steps in building a practice, the power of community connections, and why having the right support system can make all the difference.&lt;/p&gt; &lt;p&gt;Dr. Riutta offers advice for new grads on setting up policies, procedures, and essential business insights while balancing patient care.&lt;/p&gt; &lt;p&gt;This episode is a must-listen for chiropractic students and new grads looking to carve out their own successful career path.&lt;/p&gt; &lt;p&gt;&lt;em&gt;00:00&lt;/em&gt; - The Reality of Small Business Survival&lt;/p&gt; &lt;p&gt;&lt;em&gt;01:29&lt;/em&gt; - Setting Up for Success: Community Engagement&lt;/p&gt; &lt;p&gt;&lt;em&gt;04:10&lt;/em&gt; - Overcoming Community Fear and Building Trust&lt;/p&gt; &lt;p&gt;&lt;em&gt;08:49 &lt;/em&gt;- The Decision to Open a Practice&lt;/p&gt; &lt;p&gt;&lt;em&gt;11:05&lt;/em&gt; - Navigating Business Challenges&lt;/p&gt; &lt;p&gt;&lt;em&gt;17:00&lt;/em&gt; - Balancing Practitioner and Business Roles&lt;/p&gt; &lt;p&gt;&lt;em&gt;24:55 &lt;/em&gt;-&amp;nbsp; Advice for Students&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;If you have questions for Chiropractical, reach out at &lt;a href="mailto:ASKNCMIC@NCMIC.com"&gt;ASKNCMIC@NCMIC.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Watch the &lt;a href="https://youtu.be/m81zs-ct0IE"&gt;video &lt;/a&gt;version of this episode on the NCMIC YouTube Channel.&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;em&gt;Episode Release Date: February 3, 2026&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;About Dr. Abigail Riutta:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;Dr. Abigail Riutta is a chiropractor and owner of Riutta Chiropractic in Gouverneur, NY. She attended SUNY Cortland, where she earned a Bachelor's in Biology and then proceeded to hear her Doctorate of Chiropractic from Northeast College of Health Sciences, graduating with honors in March 2025. Additionally, Dr. Riutta furthered her education by receiving her Webster Technique certification, so that she can better serve her prenatal patients, and has recently enrolled in the ACA Pediatric Diplomatic program.&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with us:&amp;nbsp;&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.facebook.com/ncmic"&gt;https://www.facebook.com/ncmic&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.instagram.com/ncmicinsurance/"&gt;https://www.instagram.com/ncmicinsurance/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.ncmic.com"&gt;https://www.ncmic.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

On this episode of Chiropractical, Dr. Abigail Riutta opens up about her journey from new graduate to confident practice owner. She shares real-world advice for chiropractic students, from getting involved in the community and planning for business success, to pushing past self-doubt and building a strong support system. It’s an honest conversation filled with takeaways for anyone preparing to take the next step in their chiropractic career.

S6E2: A New DC's Guide to Starting a Practice

Join host Jon Kec for a truly meaningful episode that honors 80 years of standing shoulder to shoulder with the chiropractic profession. In this special conversation, Jon sits down with Dr. Lou Sportelli, a clinician, advocate, and one of chiropractic&rsquo;s most respected voices, to reflect on how NCMIC was born from a simple but powerful idea: chiropractors taking care of one another when no one else would. Dr. Sportelli shares personal stories from the early days of practice, the challenges the profession faced, and the moments that shaped both chiropractic and NCMIC into what they are today. This isn&rsquo;t just a history lesson, it&rsquo;s a reflection on trust, resilience, and the shared responsibility of protecting a profession built on service and care. As chiropractic looks to the future, NCMIC&rsquo;s promise of &ldquo;We Take Care of Our Own&rdquo; continues to guide chiropractors through a changing healthcare landscape.&nbsp; If you care about where this profession has been, where it&rsquo;s headed, and the people who made the journey possible, this is an episode you won&rsquo;t want to miss. 01:00 - Dr. Lou Sportelli: NCMIC's Early Days and Evolution 05:23 - The Growth and Impact of NCMIC 11:05 - NCMIC's Commitment to Chiropractors 17:58 - The Future of Chiropractic and NCMIC's Role 23:05 - Advice for Future Chiropractors 30:05 - Dr. Sportelli's Legacy and Look Forward If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>. Watch the <a href="https://youtu.be/hvStSGtLJrQ">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp; Episode Release Date: January 4, 2026 <a href="https://www.ncmic.com/webres/File/podcast/Transcript%20-%20Chiropractical%20-%2080%20Years%20That%20Shaped%20Chiropractic%20-%20Dr_%20Lou%20Sportelli.pdf">Transcript</a> Connect with us:&nbsp; <a href="https://www.facebook.com/ncmic">https://www.facebook.com/ncmic</a> <a href="https://www.instagram.com/ncmicinsurance/">https://www.instagram.com/ncmicinsurance/</a> <a href="https://www.ncmic.com">https://www.ncmic.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

<description>&lt;p data-start="0" data-end="413"&gt;Join host Jon Kec for a truly meaningful episode that honors 80 years of standing shoulder to shoulder with the chiropractic profession.&lt;/p&gt; &lt;p data-start="0" data-end="413"&gt;In this special conversation, Jon sits down with Dr. Lou Sportell&lt;strong data-start="190" data-end="211"&gt;i, &lt;/strong&gt;a clinician, advocate, and one of chiropractic&amp;rsquo;s most respected voices, to reflect on how NCMIC was born from a simple but powerful idea: chiropractors taking care of one another when no one else would.&lt;/p&gt; &lt;p data-start="415" data-end="761"&gt;Dr. Sportelli shares personal stories from the early days of practice, the challenges the profession faced, and the moments that shaped both chiropractic and NCMIC into what they are today. This isn&amp;rsquo;t just a history lesson, it&amp;rsquo;s a reflection on trust, resilience, and the shared responsibility of protecting a profession built on service and care.&lt;/p&gt; &lt;p data-start="763" data-end="1090" data-is-last-node="" data-is-only-node=""&gt;As chiropractic looks to the future, NCMIC&amp;rsquo;s promise of &amp;ldquo;We Take Care of Our Own&amp;rdquo; continues to guide chiropractors through a changing healthcare landscape.&amp;nbsp;&lt;/p&gt; &lt;p data-start="763" data-end="1090" data-is-last-node="" data-is-only-node=""&gt;If you care about where this profession has been, where it&amp;rsquo;s headed, and the people who made the journey possible, this is an episode you won&amp;rsquo;t want to miss.&lt;/p&gt; &lt;p&gt;&lt;em&gt;01:00 &lt;/em&gt;- Dr. Lou Sportelli: NCMIC's Early Days and Evolution&lt;/p&gt; &lt;p&gt;&lt;em&gt;05:23&lt;/em&gt; - The Growth and Impact of NCMIC&lt;/p&gt; &lt;p&gt;&lt;em&gt;11:05 &lt;/em&gt;- NCMIC's Commitment to Chiropractors&lt;/p&gt; &lt;p&gt;&lt;em&gt;17:58&lt;/em&gt; - The Future of Chiropractic and NCMIC's Role&lt;/p&gt; &lt;p&gt;&lt;em&gt;23:05&lt;/em&gt; - Advice for Future Chiropractors&lt;/p&gt; &lt;p&gt;&lt;em&gt;30:05&lt;/em&gt; - Dr. Sportelli's Legacy and Look Forward&lt;/p&gt; &lt;p&gt;If you have questions for Chiropractical, reach out at&amp;nbsp;&lt;a href="mailto:ASKNCMIC@NCMIC.com"&gt;ASKNCMIC@NCMIC.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Watch the &lt;a href="https://youtu.be/hvStSGtLJrQ"&gt;video &lt;/a&gt;version of this episode on the NCMIC YouTube Channel.&amp;nbsp;&lt;/p&gt; &lt;p&gt;Episode Release Date: January 4, 2026&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.ncmic.com/webres/File/podcast/Transcript%20-%20Chiropractical%20-%2080%20Years%20That%20Shaped%20Chiropractic%20-%20Dr_%20Lou%20Sportelli.pdf"&gt;Transcript&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Connect with us:&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.facebook.com/ncmic"&gt;https://www.facebook.com/ncmic&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.instagram.com/ncmicinsurance/"&gt;https://www.instagram.com/ncmicinsurance/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.ncmic.com"&gt;https://www.ncmic.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

As NCMIC celebrates 80 years, Jon Kec is joined by Dr. Lou Sportelli to reflect on the founding of NCMIC, the challenges that shaped chiropractic through the decades, and why the profession's future is more connected and more essential than ever.

S6E1: 80 Years That Shaped Chiropractic With Dr. Lou Sportelli

Happy Holidays! Thank you for being part of an unforgettable year of Chiropractical. From our conversations to taking the show live to The National by FCA in Orlando, this season has reminded me just how special this community is. As we head into a new season, I&rsquo;m excited to welcome new voices, explore new challenges, and keep growing together. If you haven&rsquo;t caught up on these highlights yet, now&rsquo;s the perfect time. Thank you for listening, and warmest wishes for a joyful holiday season and an inspiring start to 2026.&nbsp; Happy Holidays, Jon&nbsp; Join host Jon Kec as he looks back on some of the most meaningful chiropractic moments of 2025, from Dr. Alan Sokoloff&rsquo;s unforgettable Super Bowl game-day adjustment to Dr. Mario Fucinari&rsquo;s honest insights on navigating burnout. You&rsquo;ll revisit powerful stories like Dr. Lisa Goodman&rsquo;s approach to elevating patient care and hear Dr. Glenn Jaffe and Kevin Rosario talk about what it really takes to unify our profession&rsquo;s message. You&rsquo;ll also reflect on Dr. Tom Ventimiglia&rsquo;s perspective on patient compliance and share in the heartfelt sendoff of Mike Whitmer as he closes out a remarkable 24-year career. This episode isn&rsquo;t just a recap, it&rsquo;s a reminder of why chiropractic matters and a celebration of the purpose and passion that move this profession forward.&nbsp; 00:00 - Introduction to Chiropractic Highlights 00:53 - Super Bowl Adjustment: A Game-Changing Moment 05:55 - Tackling Burnout: Advice from Dr. Mario Fucinari 08:41 - Creating Exceptional Patient Experiences 10:27 - Communicating Chiropractic: A Unified Message 14:41 - Understanding Patient Compliance 16:22 - A Bittersweet Farewell: Mike Whitmer's Retirement 21:08 - Conclusion and Looking Forward to 2026 If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>. Watch the <a href="https://youtu.be/XgmN-hsS0q4">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp; Connect with us:&nbsp; <a href="https://www.facebook.com/ncmic">https://www.facebook.com/ncmic</a> <a href="https://www.instagram.com/ncmicinsurance/">https://www.instagram.com/ncmicinsurance/</a> <a href="https://www.ncmic.com">https://www.ncmic.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

<description>&lt;p&gt;&lt;em&gt;Happy Holidays!&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;Thank you for being part of an unforgettable year of Chiropractical. From our conversations to taking the show live to The National by FCA in Orlando, this season has reminded me just how special this community is.&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;As we head into a new season, I&amp;rsquo;m excited to welcome new voices, explore new challenges, and keep growing together. If you haven&amp;rsquo;t caught up on these highlights yet, now&amp;rsquo;s the perfect time.&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;Thank you for listening, and warmest wishes for a joyful holiday season and an inspiring start to 2026.&amp;nbsp;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;Happy Holidays,&lt;/em&gt;&lt;br&gt;&lt;em&gt;Jon&amp;nbsp;&lt;/em&gt;&lt;/p&gt; &lt;p data-start="81" data-end="312"&gt;Join host Jon Kec as he looks back on some of the most meaningful chiropractic moments of 2025, from Dr. Alan Sokoloff&amp;rsquo;s unforgettable Super Bowl game-day adjustment to Dr. Mario Fucinari&amp;rsquo;s honest insights on navigating burnout.&lt;/p&gt; &lt;p data-start="314" data-end="518"&gt;You&amp;rsquo;ll revisit powerful stories like Dr. Lisa Goodman&amp;rsquo;s approach to elevating patient care and hear Dr. Glenn Jaffe and Kevin Rosario talk about what it really takes to unify our profession&amp;rsquo;s message.&lt;/p&gt; &lt;p data-start="520" data-end="915" data-is-last-node="" data-is-only-node=""&gt;You&amp;rsquo;ll also reflect on Dr. Tom Ventimiglia&amp;rsquo;s perspective on patient compliance and share in the heartfelt sendoff of Mike Whitmer as he closes out a remarkable 24-year career.&lt;/p&gt; &lt;p data-start="520" data-end="915" data-is-last-node="" data-is-only-node=""&gt;This episode isn&amp;rsquo;t just a recap, it&amp;rsquo;s a reminder of why chiropractic matters and a celebration of the purpose and passion that move this profession forward.&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;em&gt;00:00 - &lt;/em&gt;Introduction to Chiropractic Highlights&lt;/p&gt; &lt;p&gt;&lt;em&gt;00:53&lt;/em&gt; - Super Bowl Adjustment: A Game-Changing Moment&lt;/p&gt; &lt;p&gt;&lt;em&gt;05:55&lt;/em&gt; - Tackling Burnout: Advice from Dr. Mario Fucinari&lt;/p&gt; &lt;p&gt;&lt;em&gt;08:41&lt;/em&gt; - Creating Exceptional Patient Experiences&lt;/p&gt; &lt;p&gt;&lt;em&gt;10:27&lt;/em&gt; - Communicating Chiropractic: A Unified Message&lt;/p&gt; &lt;p&gt;&lt;em&gt;14:41&lt;/em&gt; - Understanding Patient Compliance&lt;/p&gt; &lt;p&gt;&lt;em&gt;16:22&lt;/em&gt; - A Bittersweet Farewell: Mike Whitmer's Retirement&lt;/p&gt; &lt;p&gt;21:08 - Conclusion and Looking Forward to 2026&lt;/p&gt; &lt;p&gt;If you have questions for Chiropractical, reach out at&amp;nbsp;&lt;a href="mailto:ASKNCMIC@NCMIC.com"&gt;ASKNCMIC@NCMIC.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Watch the &lt;a href="https://youtu.be/XgmN-hsS0q4"&gt;video &lt;/a&gt;version of this episode on the NCMIC YouTube Channel.&amp;nbsp;&lt;/p&gt; &lt;p&gt;Connect with us:&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.facebook.com/ncmic"&gt;https://www.facebook.com/ncmic&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.instagram.com/ncmicinsurance/"&gt;https://www.instagram.com/ncmicinsurance/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.ncmic.com"&gt;https://www.ncmic.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Join host Jon Kec as he looks back on some of the most meaningful chiropractic moments of 2025, including Dr. Alan Sokoloff’s unforgettable Super Bowl game-day adjustment to Dr. Mario Fucinari’s honest insights on navigating burnout.

S5E12: 2025 in Review: Chiropractical's Can't Miss Moments

Join host Jon Kec for a powerful conversation about chiropractic care in the Veterans Affairs system, where serving those who served takes on new meaning. In this episode of Chiropractical, Jon sits down with Dr. Anthony Lisi, National Chiropractic Program Director for the VA, to explore how chiropractic became part of veteran healthcare, how it continues to evolve, and where it&rsquo;s headed next. Since chiropractic became a VA benefit in 2004, it&rsquo;s grown into a vital part of how our nation cares for its veterans.&nbsp; Today, more than 500 chiropractors across 100 VA sites are helping veterans live with less pain and more possibility. From groundbreaking research to hands-on care, you&rsquo;ll hear how doctors across the country are making a real difference&mdash;and how the next generation of chiropractors can be part of it. 00:00 - The Evolution of Chiropractic in the VA 00:46 - Today's Chiropractic Landscape in the&nbsp;VA 01:41 - Welcome Dr. Anthony Lisi 02:52 - The Importance of Chiropractic in the VA 04:37 - Integration and Training in the VA System 11:15 - Research and Data on Chiropractic Care 15:21 - A WWII Veteran's first trip to a Chiropractor 21:18 - Opportunities for Chiropractors in the&nbsp;VA 30:24 - Conclusion and Final Thoughts&nbsp; For more details on chiropractic and the VA, connect: <a href="https://www.rehab.va.gov/chiro/">https://www.rehab.va.gov/chiro/</a>&nbsp; If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>. Watch the <a href="https://youtu.be/VfWjIhPMUIk?si=FdHgEtVgckTu3OqR">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp; Connect with us:&nbsp; <a href="https://www.facebook.com/ncmic">https://www.facebook.com/ncmic</a> <a href="https://www.instagram.com/ncmicinsurance/">https://www.instagram.com/ncmicinsurance/</a> <a href="https://www.ncmic.com">https://www.ncmic.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

<description>&lt;p&gt;Join host Jon Kec for a powerful conversation about chiropractic care in the Veterans Affairs system, where serving those who served takes on new meaning.&lt;/p&gt; &lt;p&gt;In this episode of Chiropractical, Jon sits down with Dr. Anthony Lisi, National Chiropractic Program Director for the VA, to explore how chiropractic became part of veteran healthcare, how it continues to evolve, and where it&amp;rsquo;s headed next. Since chiropractic became a VA benefit in 2004, it&amp;rsquo;s grown into a vital part of how our nation cares for its veterans.&amp;nbsp;&lt;/p&gt; &lt;p&gt;Today, more than 500 chiropractors across 100 VA sites are helping veterans live with less pain and more possibility. From groundbreaking research to hands-on care, you&amp;rsquo;ll hear how doctors across the country are making a real difference&amp;mdash;and how the next generation of chiropractors can be part of it.&lt;/p&gt; &lt;p&gt;&lt;em&gt;00:00&lt;/em&gt; - The Evolution of Chiropractic in the VA&lt;/p&gt; &lt;p&gt;&lt;em&gt;00:46&lt;/em&gt; - Today's Chiropractic Landscape in the&amp;nbsp;VA&lt;/p&gt; &lt;p&gt;&lt;em&gt;01:41&lt;/em&gt; - Welcome Dr. Anthony Lisi&lt;/p&gt; &lt;p&gt;&lt;em&gt;02:52&lt;/em&gt; - The Importance of Chiropractic in the VA&lt;/p&gt; &lt;p&gt;&lt;em&gt;04:37 &lt;/em&gt;- Integration and Training in the VA System&lt;/p&gt; &lt;p&gt;&lt;em&gt;11:15 &lt;/em&gt;- Research and Data on Chiropractic Care&lt;/p&gt; &lt;p&gt;&lt;em&gt;15:21&lt;/em&gt; - A WWII Veteran's first trip to a Chiropractor&lt;/p&gt; &lt;p&gt;&lt;em&gt;21:18&lt;/em&gt; - Opportunities for Chiropractors in the&amp;nbsp;VA&lt;/p&gt; &lt;p&gt;30:24 - Conclusion and Final Thoughts&amp;nbsp;&lt;/p&gt; &lt;p&gt;For more details on chiropractic and the VA, connect: &lt;a href="https://www.rehab.va.gov/chiro/"&gt;https://www.rehab.va.gov/chiro/&lt;/a&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;If you have questions for Chiropractical, reach out at&amp;nbsp;&lt;a href="mailto:ASKNCMIC@NCMIC.com"&gt;ASKNCMIC@NCMIC.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;Watch the &lt;a href="https://youtu.be/VfWjIhPMUIk?si=FdHgEtVgckTu3OqR"&gt;video &lt;/a&gt;version of this episode on the NCMIC YouTube Channel.&amp;nbsp;&lt;/p&gt; &lt;p&gt;Connect with us:&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.facebook.com/ncmic"&gt;https://www.facebook.com/ncmic&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.instagram.com/ncmicinsurance/"&gt;https://www.instagram.com/ncmicinsurance/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.ncmic.com"&gt;https://www.ncmic.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

In this episode of  "Chiropractical",  Host Jon Kec delves into the integration of chiropractic care into the Department of Veterans Affairs system. Since becoming a standard VA benefit in 2004, chiropractic services have expanded to over a hundred sites with more than 500 chiropractors serving veterans. Jon Kec speaks withhts i Dr. Anthony Lisi, the National Program Director for Chiropractic Services at the VA, who provides insignto the growth and development of the program, its impact on veterans and healthcare providers, and future directions. 

S5E11: Serving Those Who Served: How Chiropractic Supports Veterans

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