Send us a textWe sit down with Ellen Bathgate of Content Collab to unpack a practical framework for property management marketing: five content categories, 90-day planning, and choosing a primary platform. We dig into authenticity, AI transparency, batching evergreen posts, and how consistency beats volume across Instagram, LinkedIn, and Facebook.• who Content Collab helps and how the services work• how to outsource content yet keep your own voice• why being social matters more than perfect scheduling• four common content roadblocks and simple fixes• five categories for easier ideation and planning• batching evergreen reviews and newsletters• carousels versus video performance by platform• the pratfall effect and building trust with raw video• AI avatars, disclosure, and the trust recession• choosing a primary platform and repurposing• moving audiences to owned assets like email and apps• practical weekly cadence and testing frameworksFollow Ellen on Instagram to catch upcoming webinars and templates for property managersPM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. This podcast is kindly sponsored by The Efficiency Co.We are a dedicated consultancy, training, and support partner for innovative real estate organisations.Specialising in agency operations, team development and technology integration, we provide the insight, support, and training to maximise your performance.Our toolbox includes 1:1 Coaching for industry pros, 1:1 Personal Strategy Sessions, Team Engagement Workshops and Bespoke Agency Consultation This podcast is sponsored by PropertyMe.Australia's #1 Property Management Software. www.propertyme.com.auSupport the show