The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees. Follow Doug Baker on LinkedIn at: <a href='https://www.linkedin.com/in/debaker'>https://www.linkedin.com/in/debaker</a>/                  We ask Doug these questions:<ol><li>How has your deep, hands-on operational background informed your view on where the grocery industry is today regarding its historical struggle with technology adoption?</li><li>What is the origin story of GroceryLab, and why was Detroit chosen as the backdrop for this launchpad?</li><li>How will the hands-on, think-tank format of GroceryLab actively help merchants and technologists co-design a &apos;zero-friction grocery ecosystem&apos;?</li><li>Yet, you still talk about the friction between bold ideas and execution. With all that money flowing, where is the execution friction happening the most right now in the grocery sector</li><li>How will GroceryLab help bridge this AI divide so retailers and brands can speak the same technological language?</li><li>How does GroceryLab plan to tackle the practical integration of technology directly into the aisles? How do we move the grocery industry away from legacy paper coupons and pure trade-spend into truly predictive, relevant engagement? GroceryLab is bringing Chief Merchants, COOs, CIOs, CMOs, and Retail Media leaders all into the same room. How do you force these disparate functions to actually co-develop solutions together?</li><li>How did the early, unfiltered insights from these industry leaders help shape the specific, hard-hitting themes you will be tackling at the Gem Theatre?</li><li>What actionable insights or blueprints will they have in their hands to prove this was a game-changing investment?</li></ol>Follow FMI on LinkedIn at: <a href='https://www.linkedin.com/company/fmithefoodindustryassociation/'>https://www.linkedin.com/company/fmithefoodindustryassociation/</a> Follow FMI online at: <a href='https://www.fmi.org/'>https://www.fmi.org/</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> SheCOMMERCE Website: <a href='https://shecommercepodcast.com/'>https://shecommercepodcast.com/</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

<description>&lt;p&gt;The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.&lt;br/&gt;&lt;br/&gt;Follow Doug Baker on LinkedIn at: &lt;a href='https://www.linkedin.com/in/debaker'&gt;https://www.linkedin.com/in/debaker&lt;/a&gt;/                  &lt;/p&gt;&lt;p&gt;We ask Doug these questions:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;How has your deep, hands-on operational background informed your view on where the grocery industry is today regarding its historical struggle with technology adoption?&lt;/li&gt;&lt;li&gt;What is the origin story of GroceryLab, and why was Detroit chosen as the backdrop for this launchpad?&lt;/li&gt;&lt;li&gt;How will the hands-on, think-tank format of GroceryLab actively help merchants and technologists co-design a &amp;apos;zero-friction grocery ecosystem&amp;apos;?&lt;/li&gt;&lt;li&gt;Yet, you still talk about the friction between bold ideas and execution. With all that money flowing, where is the execution friction happening the most right now in the grocery sector&lt;/li&gt;&lt;li&gt;How will GroceryLab help bridge this AI divide so retailers and brands can speak the same technological language?&lt;/li&gt;&lt;li&gt;How does GroceryLab plan to tackle the practical integration of technology directly into the aisles?&lt;br/&gt;How do we move the grocery industry away from legacy paper coupons and pure trade-spend into truly predictive, relevant engagement?&lt;br/&gt;GroceryLab is bringing Chief Merchants, COOs, CIOs, CMOs, and Retail Media leaders all into the same room. How do you force these disparate functions to actually co-develop solutions together?&lt;/li&gt;&lt;li&gt;How did the early, unfiltered insights from these industry leaders help shape the specific, hard-hitting themes you will be tackling at the Gem Theatre?&lt;/li&gt;&lt;li&gt;What actionable insights or blueprints will they have in their hands to prove this was a game-changing investment?&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;Follow FMI on LinkedIn at: &lt;a href='https://www.linkedin.com/company/fmithefoodindustryassociation/'&gt;https://www.linkedin.com/company/fmithefoodindustryassociation/&lt;/a&gt;&lt;br/&gt;Follow FMI online at: &lt;a href='https://www.fmi.org/'&gt;https://www.fmi.org/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;CPG Guys Website: &lt;a href='http://cpgguys.com/'&gt;http://CPGguys.com&lt;/a&gt;&lt;br/&gt;FMCG Guys Website: &lt;a href='http://fmcgguys.com/'&gt;http://FMCGguys.com&lt;/a&gt;&lt;br/&gt;SheCOMMERCE Website: &lt;a href='https://shecommercepodcast.com/'&gt;https://shecommercepodcast.com/&lt;/a&gt;&lt;br/&gt;Rhea Raj’s Website: &lt;a href='http://rhearaj.com/'&gt;http://rhearaj.com&lt;/a&gt;&lt;br/&gt;Lara Raj in Katseye: &lt;a href='https://www.katseye.world/'&gt;https://www.katseye.world/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.&lt;/p&gt;&lt;p&gt;CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&amp;nbsp;&lt;/p&gt;</description>

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of...

The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:<ul><li>Dollar General getting new CEO</li><li>Pernod Ricard / Brown-Forman merger talks</li><li>Henkel buys OlaplexThe perils of AI-generated content</li></ul>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> SheCOMMERCE Website: <a href='https://shecommercepodcast.com/'>https://shecommercepodcast.com/</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

<description>&lt;p&gt;Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. &lt;/p&gt;&lt;p&gt;This week’s topics:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Dollar General getting new CEO&lt;/li&gt;&lt;li&gt;Pernod Ricard / Brown-Forman merger talks&lt;/li&gt;&lt;li&gt;Henkel buys OlaplexThe perils of AI-generated content&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;CPG Guys Website: &lt;a href='http://cpgguys.com/'&gt;http://CPGguys.com&lt;/a&gt;&lt;br/&gt;FMCG Guys Website: &lt;a href='http://fmcgguys.com/'&gt;http://FMCGguys.com&lt;/a&gt;&lt;br/&gt;SheCOMMERCE Website: &lt;a href='https://shecommercepodcast.com/'&gt;https://shecommercepodcast.com/&lt;/a&gt;&lt;br/&gt;Rhea Raj’s Website: &lt;a href='http://rhearaj.com/'&gt;http://rhearaj.com&lt;/a&gt;&lt;br/&gt;Lara Raj in Katseye: &lt;a href='https://www.katseye.world/'&gt;https://www.katseye.world/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.&lt;/p&gt;&lt;p&gt;CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&amp;nbsp;&lt;/p&gt;</description>

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Dollar General getting new CEOPernod Ricard / Brown-Forman merger talksHenkel buys OlaplexThe perils of AI-generated contentCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podca...

Commerce Riff with Sri & PVSB - March 31, 2026

The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world&apos;s leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Follow Vassili on LinkedIn at: <a href='https://www.linkedin.com/in/vassilisamolis/'>https://www.linkedin.com/in/vassilisamolis/ </a>Follow DoorDash LinkedIn at: <a href='https://www.linkedin.com/company/doordash/'>https://www.linkedin.com/company/doordash/</a>Follow DoorDash Ads online at: <a href='https://advertising.doordash.com/en-us/cpg'>https://advertising.doordash.com/en-us/cpg</a>This episode is sponsored by DoorDash.Vassili answered these questions:<ol><li>Talk to us about this evolution. How has DoorDash transformed into a platform built for everyday moments—from a weekly grocery shop to flowers for a holiday?</li><li>How does DoorDash capture that high-intent demand differently than a traditional retailer&apos;s dot-com site?</li><li>How do DoorDash Sponsored placements actually unlock discovery for consumers, helping them find local grocers, fresh food, and everyday products seamlessly?</li><li>What does the playbook look like for an emerging CPG brand trying to unlock incremental audiences on your platform versus a legacy CPG enterprise?</li><li>Why do you believe the industry needs to redefine how retail media effectiveness is measured today?</li><li>Everyone uses the word incrementality, but few actually prove it. How is DoorDash advancing transparent, outcome-based standards to prove that your ads are driving truly incremental revenue for CPG brands?</li><li>How should brand marketers rethink their ad creative and targeting to align with these specific, occasion-driven everyday moments on DoorDash</li><li>Fast forward three years: how does DoorDash continue to differentiate itself as the winning commerce media platform for CPGs in an increasingly fragmented landscape?</li></ol>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> SheCOMMERCE Website: <a href='https://shecommercepodcast.com/'>https://shecommercepodcast.com/</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

<description>&lt;p&gt;The CPG Guys are joined in this episode by &lt;b&gt;Vassili Samolis&lt;/b&gt;, Head of Ad Product at &lt;b&gt;DoorDash&lt;/b&gt;, one of the world&amp;apos;s leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. &lt;/p&gt;&lt;p&gt;Follow Vassili on LinkedIn at: &lt;a href='https://www.linkedin.com/in/vassilisamolis/'&gt;https://www.linkedin.com/in/vassilisamolis/ &lt;/a&gt;&lt;/p&gt;&lt;p&gt;Follow DoorDash LinkedIn at: &lt;a href='https://www.linkedin.com/company/doordash/'&gt;https://www.linkedin.com/company/doordash/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Follow DoorDash Ads online at: &lt;a href='https://advertising.doordash.com/en-us/cpg'&gt;https://advertising.doordash.com/en-us/cpg&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;This episode is sponsored by DoorDash.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Vassili answered these questions:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;Talk to us about this evolution. How has DoorDash transformed into a platform built for everyday moments—from a weekly grocery shop to flowers for a holiday?&lt;/li&gt;&lt;li&gt;How does DoorDash capture that high-intent demand differently than a traditional retailer&amp;apos;s dot-com site?&lt;/li&gt;&lt;li&gt;How do DoorDash Sponsored placements actually unlock discovery for consumers, helping them find local grocers, fresh food, and everyday products seamlessly?&lt;/li&gt;&lt;li&gt;What does the playbook look like for an emerging CPG brand trying to unlock incremental audiences on your platform versus a legacy CPG enterprise?&lt;/li&gt;&lt;li&gt;Why do you believe the industry needs to redefine how retail media effectiveness is measured today?&lt;/li&gt;&lt;li&gt;Everyone uses the word incrementality, but few actually prove it. How is DoorDash advancing transparent, outcome-based standards to prove that your ads are driving &lt;em&gt;truly&lt;/em&gt; incremental revenue for CPG brands?&lt;/li&gt;&lt;li&gt;How should brand marketers rethink their ad creative and targeting to align with these specific, occasion-driven everyday moments on DoorDash&lt;/li&gt;&lt;li&gt;Fast forward three years: how does DoorDash continue to differentiate itself as the winning commerce media platform for CPGs in an increasingly fragmented landscape?&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;CPG Guys Website: &lt;a href='http://cpgguys.com/'&gt;http://CPGguys.com&lt;/a&gt;&lt;br/&gt;FMCG Guys Website: &lt;a href='http://fmcgguys.com/'&gt;http://FMCGguys.com&lt;/a&gt;&lt;br/&gt;SheCOMMERCE Website: &lt;a href='https://shecommercepodcast.com/'&gt;https://shecommercepodcast.com/&lt;/a&gt;&lt;br/&gt;Rhea Raj’s Website: &lt;a href='http://rhearaj.com/'&gt;http://rhearaj.com&lt;/a&gt;&lt;br/&gt;Lara Raj in Katseye: &lt;a href='https://www.katseye.world/'&gt;https://www.katseye.world/&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.&lt;/p&gt;&lt;p&gt;CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&amp;nbsp;&lt;/p&gt;</description>

The CPG Guys are joined in this episode by Vassili Samolis, Head of Ad Product at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn.  Follow Vassili on LinkedIn at: https://www.linkedin.com/in/vassilisamolis/  Follow DoorDash LinkedIn at: https://www.linkedin.com/company/doordash/ Follow DoorDash Ads online at: https://...

Advertising in Everyday Moments with DoorDash's Vassili Samolis

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics:<ul><li>GLP-1</li><li>McCormick to acquire Unilever Food Brands</li><li>Last Mile Delivery</li><li>General Mills woes</li></ul>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> SheCOMMERCE Website: <a href='https://shecommercepodcast.com/'>https://shecommercepodcast.com/</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

<description>&lt;p&gt;Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. &lt;/p&gt;&lt;p&gt;This week’s topics:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;GLP-1&lt;/li&gt;&lt;li&gt;McCormick to acquire Unilever Food Brands&lt;/li&gt;&lt;li&gt;Last Mile Delivery&lt;/li&gt;&lt;li&gt;General Mills woes&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;CPG Guys Website: &lt;a href='http://cpgguys.com/'&gt;http://CPGguys.com&lt;/a&gt;&lt;br/&gt;FMCG Guys Website: &lt;a href='http://fmcgguys.com/'&gt;http://FMCGguys.com&lt;/a&gt;&lt;br/&gt;SheCOMMERCE Website: &lt;a href='https://shecommercepodcast.com/'&gt;https://shecommercepodcast.com/&lt;/a&gt;&lt;br/&gt;Rhea Raj’s Website: &lt;a href='http://rhearaj.com/'&gt;http://rhearaj.com&lt;/a&gt;&lt;br/&gt;Lara Raj in Katseye: &lt;a href='https://www.katseye.world/'&gt;https://www.katseye.world/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.&lt;/p&gt;&lt;p&gt;CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&amp;nbsp;&lt;/p&gt;</description>

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: GLP-1McCormick to acquire Unilever Food BrandsLast Mile DeliveryGeneral Mills woesCPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informa...

Commerce Riff with Sri & PVSB - March 24, 2026

The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged. Follow David on LinkedIn at: <a href='https://www.linkedin.com/in/dmgottlieb/'>https://www.linkedin.com/in/dmgottlieb/</a> Follow Jeff on LinkedIn at: <a href='https://www.linkedin.com/in/gospotcheckjw/'>https://www.linkedin.com/in/gospotcheckjw/</a>Follow FORM online at: <a href='https://www.form.com/'>https://www.form.com/</a> This episode is sponsored by FORM.They answer these questions:<ol><li>When you combine Trax’s global reach with FORM’s innovative model training and deployment capabilities, what fundamentally changes for CPG brands on the ground?</li><li>How does proactively onboarding the most popular SKUs in each region shift Image Recognition from just reactive reporting to a proactive competitive advantage?</li><li>What does &apos;agentic AI&apos; realistically look like inside a CPG organization over the next three to five years? Is it hype, or are we looking at an operational revolution?</li><li> If you were building the modern CPG tech stack from scratch today, what happens when IR data is integrated directly into sales, supply chain, and marketing systems?</li><li>Could shelf-level data become the fastest leading indicator of these generational behavior changes—even faster than syndicated data?</li><li>In this margin-compressed world, does flawless in-store execution become the single biggest lever brands still control?</li><li>How does integrating FORM’s AI-powered image recognition directly with FORM’s mobile task management fundamentally close that gap between identifying a shelf issue and executing a fix right there in the aisle?</li><li>What unique execution challenges do traditional CPGs face when competing with the speed and emotional connection of these newer brands?</li><li>How does leveraging AI and granular, SKU-level shelf intelligence help brands manage their physical presence with the same precision and responsiveness as their digital storefronts?</li><li>If two brands have equal product quality and trade support, does the one with superior IR-driven visibility win every time?</li></ol>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> SheCOMMERCE Website: <a href='https://shecommercepodcast.com/'>https://shecommercepodcast.com/</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

<description>&lt;p&gt;The CPG Guys are joined in this episode by &lt;b&gt;David Gottlieb&lt;/b&gt;, Chief Revenue officer and &lt;b&gt;Jeff Wrona&lt;/b&gt;, VP Product, Image Recognition for &lt;b&gt;FORM&lt;/b&gt;, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged. &lt;/p&gt;&lt;p&gt;Follow David on LinkedIn at: &lt;a href='https://www.linkedin.com/in/dmgottlieb/'&gt;https://www.linkedin.com/in/dmgottlieb/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;Follow Jeff on LinkedIn at: &lt;a href='https://www.linkedin.com/in/gospotcheckjw/'&gt;https://www.linkedin.com/in/gospotcheckjw/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Follow FORM online at: &lt;a href='https://www.form.com/'&gt;https://www.form.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;b&gt;This episode is sponsored by FORM.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;They answer these questions:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;When you combine Trax’s global reach with FORM’s innovative model training and deployment capabilities, what fundamentally changes for CPG brands on the ground?&lt;/li&gt;&lt;li&gt;How does proactively onboarding the most popular SKUs in each region shift Image Recognition from just reactive reporting to a proactive competitive advantage?&lt;/li&gt;&lt;li&gt;What does &amp;apos;agentic AI&amp;apos; realistically look like inside a CPG organization over the next three to five years? Is it hype, or are we looking at an operational revolution?&lt;/li&gt;&lt;li&gt; If you were building the modern CPG tech stack from scratch today, what happens when IR data is integrated directly into sales, supply chain, and marketing systems?&lt;/li&gt;&lt;li&gt;Could shelf-level data become the fastest leading indicator of these generational behavior changes—even faster than syndicated data?&lt;/li&gt;&lt;li&gt;In this margin-compressed world, does flawless in-store execution become the single biggest lever brands still control?&lt;/li&gt;&lt;li&gt;How does integrating FORM’s AI-powered image recognition directly with FORM’s mobile task management fundamentally close that gap between identifying a shelf issue and executing a fix right there in the aisle?&lt;/li&gt;&lt;li&gt;What unique execution challenges do traditional CPGs face when competing with the speed and emotional connection of these newer brands?&lt;/li&gt;&lt;li&gt;How does leveraging AI and granular, SKU-level shelf intelligence help brands manage their physical presence with the same precision and responsiveness as their digital storefronts?&lt;/li&gt;&lt;li&gt;If two brands have equal product quality and trade support, does the one with superior IR-driven visibility win every time?&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;CPG Guys Website: &lt;a href='http://cpgguys.com/'&gt;http://CPGguys.com&lt;/a&gt;&lt;br/&gt;FMCG Guys Website: &lt;a href='http://fmcgguys.com/'&gt;http://FMCGguys.com&lt;/a&gt;&lt;br/&gt;SheCOMMERCE Website: &lt;a href='https://shecommercepodcast.com/'&gt;https://shecommercepodcast.com/&lt;/a&gt;&lt;br/&gt;Rhea Raj’s Website: &lt;a href='http://rhearaj.com/'&gt;http://rhearaj.com&lt;/a&gt;&lt;br/&gt;Lara Raj in Katseye: &lt;a href='https://www.katseye.world/'&gt;https://www.katseye.world/&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.&lt;/p&gt;&lt;p&gt;CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&amp;nbsp;&lt;/p&gt;</description>

The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged.  Follow David on LinkedIn at: https://www.link...

Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona

CPG &amp; FMCG eCommerce industry icon Sri Rajagopalan &amp; consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com&nbsp;

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