Short Term Rental Secrets Podcast
Short Term Rental Secrets Podcast

Short Term Rental Secrets Podcast

MICHAEL SJOGREN

Overview
Episodes

Details

The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

Recent Episodes

Ep 214 -Thanks for Visiting: Building Your Dream Team with Sarah Karakaian and Annette Grant
NOV 4, 2024
Ep 214 -Thanks for Visiting: Building Your Dream Team with Sarah Karakaian and Annette Grant

Mike and E warmly welcome Sarah and Annette to an engaging conversation, where they share their journey from diverse backgrounds into the world of real estate and podcasting. They discuss the importance of community involvement, the evolution of their business, and the dynamics of their partnership. The conversation highlights their strategies for hiring, the significance of mentorship, and how they attract top talent while fostering a supportive work environment. Their insights provide valuable lessons for aspiring entrepreneurs in the real estate and podcasting industries. In this engaging conversation, the speakers delve into the multifaceted aspects of real estate and short-term rentals, emphasizing the importance of understanding personal values, lifestyle design, and the significance of authenticity in branding. They discuss the necessity of knowing one's numbers for financial empowerment and the value of vulnerability in personal and professional growth. The conversation also highlights the mission of 'Thanks for Visiting' in uplifting the hosting community and the critical role of property inspectors in ensuring guest satisfaction and operational success.

05:18 - Guests Sarah and Annette join.

06:00 - Guests introduce their business.

08:37 - How they entered short-term rentals.

17:12 - Tips on choosing a business partner.

20:29 - Adapting communication styles in leadership.

30:41 - Balancing career and personal life.

34:50 - Building a personal brand.

43:43 - Using a “legacy scorecard” for tracking.

48:31 - Overview of “Thanks for Visiting.”

51:34 - Top tip for rental success.

Sarah and Annette's Bio

As short-term rental owners and operators for 10 years and counting, Sarah and Annette founded the Thanks For Visiting podcast and their online educational platform to bring their diverse knowledge to hosts ready to grow their businesses.

Sarah and Annette met at a Columbus, Ohio City Council Meeting fighting for their right to host homes on a short-term rental basis. The two shared a belief that the short-term rental industry needs hosts to be more hospitable. Every resource they’d come across in growing their own businesses was purely profit-driven, and “heads in beds” just wasn’t their style.

Connect with Sarah and Annette

https://www.instagram.com/thanksforvisiting_


Connect with the Hosts

Michael SjogrenShort Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele PaniClubhouse | Instagram | Facebook | Linkedin

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55 MIN
Ep 213 - Breaking Ground: The Challenges and Rewards of Real Estate Development with Isaac Oswalt
OCT 28, 2024
Ep 213 - Breaking Ground: The Challenges and Rewards of Real Estate Development with Isaac Oswalt

Mike and E sit down with Isaac Oswalt, a key member of the seven-figure boardroom, to uncover the nuances of real estate development. They explore Isaac's Spillway Lodges project, a 36-key resort in Bel Air, Michigan, and differentiate between real estate developers and builders. Isaac provides practical guidance on starting in real estate development, highlights the importance of clear vision, financial planning, and strategic relationship-building, and underscores the significance of community engagement. The discussion covers the financial dynamics of development, early-stage steps like due diligence and feasibility studies, and strategies for influencer marketing and SEO to boost business growth. Listeners will gain invaluable insights into creating impactful community projects and building long-term wealth in real estate development.

00:00 Introduction

00:29 Meet Isaac Oswalt

01:31 Isaac's Real Estate Journey

02:14 The Spillway Lodges Project

08:24 Development vs. Building

11:34 The Role of a Developer

13:51 Key Relationships in Development

18:36 Navigating Local Government for Development

20:03 Is Money a Barrier to Entry in Development?

21:03 Steps to Secure and Develop Land

22:23 The Importance of Patience and Capital in Development

26:03 Balancing Active and Passive Income

29:08 Introducing Spillway Lodges

32:35 Marketing Strategies for Hospitality Projects

35:41 Final Thoughts and Success Secrets


Isaac Oswalt's Bio

Isaac Oswalt is a real estate developer of boutique resorts and workforce housing. He created a 36-unit boutique resort in Bellaire, Michigan, called Spillway Lodges. He owns a development, construction, and management firm—1983 Company. Based in West Michigan, they execute their business throughout the state and empower other current and future developers to create long-term assets within their own communities.


Connect with Isaac

www.instagram.com/isaacoswalt

[email protected]


Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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37 MIN
Ep 212 - Building Your Brand with Erik Cabral
OCT 21, 2024
Ep 212 - Building Your Brand with Erik Cabral
Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success. 00:00 Introduction to the Podcast 00:20 Today's Episode Overview 01:39 Guest Introduction: Eric Cabral 02:25 Eric's Journey in Branding and Marketing 04:11 Transition to Real Estate Investing 07:38 Building a Personal Brand 11:57 Practical Tips for Content Creation 18:06 Shiny Object Syndrome: Juggling Multiple Roles 18:26 Finding Your Niche: The Power of Intentional Branding 19:47 Consistency is Key: Building Your Platform 21:04 The Long Game: Podcasting Tips and Strategies 23:59 Outsourcing and Leveraging Your Podcast 27:08 Overcoming Content Creation Fears 31:19 Living in Service: The Ultimate Success Secret 34:08 Final Thoughts and Resources Erik Cabral's Bio Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients. Connect with Erik www.erikcabral.co https://www.instagram.com/erikecabral https://www.facebook.com/erikecabral https://www.linkedin.com/in/erikcabral/ https://www.youtube.com/@erikcabralbrand Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices
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35 MIN
Ep 211 - Giving Back Through Short Term Rentals with Debbie Todd
OCT 14, 2024
Ep 211 - Giving Back Through Short Term Rentals with Debbie Todd
Mike and E sit down with guest Debbie Todd about how she has incorporated giving back into her short term rental business. Debbie shares her journey from acquiring rental properties for personal use to creating a charitable initiative where 5% of booking revenue is donated to charities chosen by her guests. She elaborates on the growth of this mission into a broader community effort, including initiatives like donating goods and participating in local community service. With the goal of inspiring other rental hosts to also engage in charitable activities, Debbie emphasizes the impact of communication and fostering a community among hosts and guests. The episode highlights the value of finding purpose and fulfillment beyond financial success, encouraging listeners to consider the broader impact of their business activities. 00:00 Introduction and Welcome 00:26 Weather and Gratitude 01:32 Introducing Debbie Todd 02:58 Debbie's Journey into STRs 04:25 The Give Back Initiative 09:46 Expanding the Impact 19:42 Future Vision and Community Involvement 26:00 Final Thoughts and Success Tips Debbie Todd's Bio Debbie Todd is a mother of three, physical therapist, and co-founder of The Woodlands at Hocking Hills in Logan, Ohio with her husband Jeff. Together, they remotely manage two multigenerational vacation rentals from Columbus, Ohio. Passionate about giving back, they support 12 charities, sponsor a child through Compassion International, and offer free stays to those in need, all through their vacation rental platform. Since 2021, they’ve contributed nearly $53,000 and volunteered extensively to impact their community. Debbie recently partnered with the Hocking Hills Tourism Association to launch Hocking Hills Gives Back. Debbie's work goes beyond just hosting and hospitality; she actively involves her children, guests, and the community in efforts to make a greater impact, fostering unique and purposeful connections. Her inspiring story has been featured on podcasts, radio shows, and in various publications, including her chapter in Hospitable Host, Volume 3. After years of pursuing her vision and seeking to expand her reach, Debbie partnered with Hospitable Hosts to launch the Hospitable Hosts Impact Community. This initiative provides hosts around the world various opportunities to give back through real estate, strengthening the global impact of the short-term rental community. Connect with Debbie https://www.instagram.com/hospitablehosts https://www.instagram.com/debbie.monti.kay https://www.hospitablehosts.com/give-back Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices
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27 MIN
Ep 210 - Hurricane Helene - 3 Lessons Learned for Airbnb Hosts with Tyler Coon
OCT 7, 2024
Ep 210 - Hurricane Helene - 3 Lessons Learned for Airbnb Hosts with Tyler Coon
Mike and E sit down with Tyler Coon from Western North Carolina. The team discusses the impact of a recent storm that resulted in millions losing power. Highlighting the quick recovery efforts, such as linemen from Canada and Mexico working together, the episode provides valuable insights into handling short-term rental challenges during natural disasters. Key topics include setting up a game plan for storm aftermath, dealing with insurance claims, and repurposing properties for disaster relief housing. Listeners are encouraged to have proper insurance, including loss of rents coverage, and strategies to attract long-term and emergency response bookings. Practical steps are shared for protecting property owners, guests, and co-hosts to ensure business continuity even in crisis situations. Additionally, adjustments in marketing and safeguarding operations during emergencies are discussed, emphasizing community support and effective communication. 00:00 Rebuilding After the Storm: A Global Effort 00:36 Welcome to the Short Term Rental Secrets Podcast 01:09 Storm Preparedness and Response 03:23 Introducing Tyler Coon: Expert Insights 04:56 Tyler's Personal Storm Experience 08:45 Navigating Insurance and Repairs 15:28 Managing Bookings and Misinformation 17:53 Immediate Impact and Response 18:25 Handling Cancellations and Prioritizing First Responders 19:53 Media Perception vs. Reality 22:56 Community Mobilization and Support 24:51 Insurance and Co-Hosting Considerations 27:01 Long-Term Recovery and Preparedness 33:27 Conclusion and Final Thoughts Tyler Coon's Bio Tyler Coon is the premier real estate agent of choice when it comes to Short Term Rental acquisitions. As your partner in the process of finding your next investment, Tyler and his Savvy Realty team stand by your side. From purchasing directly with Tyler in the North Carolina mountains to other vacation destinations in the country, a Savvy Agent will always be the best choice for your next investment. Connect with Tyler www.calendly.com/TylerCoon https://www.instagram.com/savvy.realty/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices
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35 MIN