What Is This Behaviour?

Transport yourself into the room of our first-ever live public recording of the What Is This Behaviour? Podcast in conversation with Imran Amed MBE, founder and CEO of The Business of Fashion.

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the $2.5 trillion global fashion and beauty industries. Their mission: to open, inform and connect the global fashion and beauty industries.

Imran's storytelling and personal anecdotes had the room, full of aspiring and established entrepreneurs, fashion enthusiasts and creative professionals, absorbing the journey of self discovery that shaped his professional success.

Self-describing as a misfit, join us as we meet Imran Amed, the mogul, live in London's White City House.

We wax lyrical with Nikita Chauhan, the CEO, and founder of TranslateNC; a music talent management and strategic marketing company looking after Guiltybeatz,  DJ Semtex & more. 

Ep 79 goes under the surface, starting with Nikita’s journey from working in a call centre in Derby to hustling her way in and then eventually leaving radio production at the BBC to start up her own business. With a deep understanding of how music unites us, Nikita’s trust, transparency, and communication drive her to help musicians tell their stories their way. 

Our conversation taps into Nikita’s boldness as well as a challenging work experience that shaped her for the better. Following our EP 77 with Leo Kalyan, we continue exploring the blessings of being South Asian in music - this time behind the scenes rather than on the mic.

Nikita’s mantra is ‘You don’t know what you don’t know’ so in that spirit, if you’re new to WITB or the powerhouse that is Nikita Chauhan, dive right in and get to know.

Aaron, Almass & Reuben x

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Presented by Almass Badat & Reuben Christian

Produced by Surya Elango

EP 78 with Leo Kalyan is here to bless your ears!

Bringing in wisdom, warmth, and undeniable skill is @leokalyan the singer, songwriter & music producer from London who has taken the world by storm with their Bollybeats, mashups, and uniquely playful renditions of classics old and new. 

After a social-media hiatus over the pandemic, Leo transformed their Indian Classical training into a phenomenal series of Bollywood x chart mashups that explore the musical synergy between Afrobeats, Latinx & Indian music. Leo’s videos went globally viral on Tiktok & Instagram with support from respected musicians like Grimes & AR Rahman (as well as the rest of the world)!

Confidently and utterly themself, Leo is open about their gay & non-binary identities amongst the many facets that make up this brilliant artist. We caught up with Leo talking everything from bilingual and non-English music embedding into the mainstream, how gender-neutral pronouns are a part of ancient Indian language and 15th, 16th, and 17th century Punjabi Hindi poetry, and why queering fashion is a powerful tool to make people see and treat you differently. 

Listen to Leo’s music, check out their IG & tiktok and like, share and subscribe to WITB for more insightful, honest, and hilarious conversations with South Asian people going against the grain. Thank you Leo! 

Aaron, Almass & Reuben x

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Presented by Aaron Christian, Almass Badat & Reuben Christian

Produced by Surya Elango