In this episode, I sit down with Jessica Kriegel, a culture strategist, speaker, and former Chief Scientist of Workplace Culture at Culture Partners. Jessica has spent years studying what actually drives performance inside organizations, and she brings research backed clarity to a topic most leaders still struggle to operationalize. Together, we break down why culture is not a soft concept, but the single most powerful lever leaders have to drive results, including up to four times revenue growth when purpose, strategy, and culture are fully aligned. Jessica shares a practical framework for turning culture into a business system, not a poster on the wall. We unpack why most culture efforts fail, how beliefs shape behavior more than processes ever will, and what leaders must stop doing if they want real accountability. This conversation is grounded, actionable, and designed for leaders who want measurable outcomes, not motivational fluff. Key takeaways: Culture is how people think and act to get results, not a list of values or perks Companies with full alignment between purpose, strategy, and culture grow four times faster than those without it Clarity beats complexity when defining purpose and direction Beliefs drive behavior more than policies, processes, or procedures True accountability is a personal choice, not a blame mechanism Most organizations spend the majority of their time below the line in blame and excuses Recognition, storytelling, and feedback are the fastest ways to shape beliefs Surrendering control creates stronger commitment and better long term results Leaders cannot force alignment, but they can design experiences that invite it This episode is for CEOs, founders, executives, people leaders, and anyone responsible for driving performance through other people. If you are frustrated that your culture initiatives are not translating into results, or if you feel like you are managing compliance instead of commitment, this conversation will change how you lead. You will walk away with simple language, a clear framework, and specific actions you can apply immediately to build a culture that actually drives growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.