In this episode of Beyond the Fence Line, host Chad Ellis speaks with James Clement and Ryan Dierking from Earth Optics about how ranchers can turn data into decisions—and decisions into dollars. The trio discusses emerging carbon markets, the value of soil health metrics, and how landowners can get paid for stewarding open space, biodiversity, and clean water. Whether you’re operating on acres in Missouri or in Texas, this conversation will equip you with practical tools to engage in the future of sustainable agriculture. Data might just be your most valuable asset. 🎧 Subscribe and listen on Spotify, Apple Podcasts, SoundCloud, and YouTube. www.txaglandtrust.org