Stephanie Wong (@stephr_wong) and co-host Jenny Brown (@jbrojbrojbro) are back this week for an exciting interview with Tiffanie Stanard of Stimulus. Using extensive data, analytics, and integrations with supplier systems, CRM’s, social feeds and more, Stimulus helps companies make better purchasing decisions.

Tiffanie's varied and accomplished background in everything from payroll to coding helped her learn to take risks and see opportunity even in less than ideal situations. During the 2008 recession, she spun off on her own to add entrepreneurship to her list of talents and went full-time on one of her first ventures. In her years of selling experience, she saw first hand how difficult and impersonal searching for suppliers and making purchases was for businesses. She developed Stimulus to aggregate and analyze real-time data from sources all over the internet to allow buyers to see a full picture of a supplier, find goods/services they need and build partnerships.

Later in the show, Tiffanie describes Stimulus' multiple offerings, including relationship mapping to strengthen ties between buyers and sellers. She describes the process of developing such a powerful tool, taking it from simple search capabilities to a network benefiting both buyers and sellers, fostering meaningful B2B relationships, and even helping small businesses. As the business has grown, Tiffanie and her team have looked to Google Cloud to help them expand, and she tells us all about the technology stack and Google tools they use to keep Stimulus up and running. 

Support from The Black Founders Fund, Founders Academy, American Underground and partnerships with companies like Google has been a driving force in the expansion of Stimulus. Relationships with their customers have been important as well, and Tiffanie gives us real-world examples of Stimulus in action. 

Tiffanie wraps up our interview with news about the future of Stimulus and some advice for future entrepreneurs willing to take a risk.

Episode Links:
Stimulus
Google for Startups and American Underground
Google For Startups: Black Founders Fund
Google for Startups Founders Academy
Tiffanie Stanard