Make Each Click Count Hosted By Andy Splichal

Podcast Episode 236 of the Make Each Click Count Podcast features Shaheen Samavati, the co-founder and CEO of VeraContent, a multilingual content agency specializing in crafting compelling content tailored for international audiences.

With a rich background in journalism and corporate communications, Shaheen shares her journey of founding VeraContent and delves into the intricacies of localization, the significance of maintaining brand consistency across diverse markets, and the roles AI plays in transforming content creation and translation.

Listen in to discover valuable insights on expanding your marketing efforts globally and learn about common pitfalls to avoid. Whether you're looking to elevate your content strategy or explore international market opportunities, this episode is packed with the expertise you need.

Learn more:

Podcast Episode 235 of the Make Each Click Count Podcast features Dana Lindahl, founder of Legendary Podcasts, a company that helps B2B brands secure top podcast placements to share their expertise and generate leads.

Dana brings his expert insights into how podcasting can not only expand your audience but also establish your authority and generate valuable leads. We'll uncover why podcasting stands out in the digital landscape, the common pitfalls to avoid, and the debate on whether to guest on other podcasts or start your own.

Stay tuned as Dana shares actionable tips on leveraging podcast appearances to boost your brand and maximize your online marketing efforts. Whether you're a seasoned marketer or a curious entrepreneur, this episode is packed with strategies to elevate your business. Listen in, and let's make each click count!

Learn more:

Podcast Episode 234 of the Make Each Click Count Podcast features Thomas Lalas, a fractional CMO who collaborates with various e-commerce brands, including several nine-figure powerhouses, helping them achieve sustainable growth through retention and referral marketing.

Andy and Thomas engage in a thought-provoking discussion about how to transform one-time buyers into lifelong customers. Discover the importance of retention marketing, understand customers' objections, and learn the strategies to enhance customer loyalty—all without relying heavily on discounts.

Whether you're a seasoned business owner or a novice in the e-commerce realm, this episode is packed with actionable insights you won't want to miss. Join us and unlock the secrets to turning your customers into lifetime advocates.

Learn more:

Podcast Episode 233 of the Make Each Click Count Podcast features Eitan Koter, the insightful co-CEO of Vimmi, a pioneering video commerce platform.

Together, Andy and Eitan delve into the mechanics and benefits of shoppable videos, a trend that originated in China and is now rapidly gaining traction in the US market. Eitan shares his expertise on creating dynamic video experiences that drive conversions, the strategic use of AI, and the importance of authenticity and consistency in video content creation.

Whether you're an e-commerce store seeking to stand out or a marketer looking for innovative ways to boost conversions, this episode promises a wealth of actionable insights. You won’t want to miss learning how to leverage video commerce to accelerate your sales and secure your market presence.

Learn more:

Podcast Episode 232 of the Make Each Click Count Podcast features Lee Loree, a seasoned entrepreneur and co-founder of Seller Investigator, now part of Carbon 6.

In this episode, Lee sheds light on a common tendency among small business owners to tightly control expenses, a practice that can often stifle growth. He shares valuable insights into quickly identifying and capitalizing on profitable products while understanding their lifecycle limits. Lee also introduces us to Carbon 6 and its suite of tools designed specifically for Amazon sellers, including the no-cost audit service, Seller Investigator.

Andy and Lee explore the significance of maintaining healthy product listings, the impact of Amazon's intricate fee structures, and the importance of community support for scaling a business. Lee emphasizes leveraging vendor partnerships and external resources to streamline operations and drive business growth.

Tune in as they uncover strategies for effective inventory management, delve into Amazon's refund processes, and discuss how Seller Investigator helps sellers recover lost funds. Don't miss this episode filled with actionable insights to help you make each click count on your journey to success.

Learn more: