<p>On this episode, Michael and Jonny chat with Mike Rhodes, the best-selling author of Ultimate Guide to Google Ads. Mike shares success stories of his script designed to provide better insights for Performance Max, and gives his thoughts on the general state of PPC in 2023.</p> <p><br></p> <p><a href="https://www.amazon.co.uk/Ultimate-Guide-Google-Perry-Marshall/dp/159918673X/ref=asc_df_159918673X/?tag=googshopuk-21&linkCode=df0&hvadid=427902758346&hvpos=&hvnetw=g&hvrand=2181459110146767258&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006490&hvtargid=pla-1111693887272&psc=1&th=1&psc=1&tag=&ref=&adgrpid=103526071910&hvpone=&hvptwo=&hvadid=427902758346&hvpos=&hvnetw=g&hvrand=2181459110146767258&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006490&hvtargid=pla-1111693887272" target="_blank" rel="noopener noreferer">Buy Mike&#39;s book &quot;Ultimate Guide to Google Ads&quot;</a></p>