Follow The Leader
Follow The Leader

Follow The Leader

Avenue Group

Overview
Episodes

Details

Tons of business podcasts interview CEOs who share the ups and downs of their company’s history. This is your chance to hear these stories, not with years of hindsight, but in the moment. Follow The Leader is a new podcast series that puts you inside the mind of CEOs as they guide their businesses through pivotal moments. Hear business leaders’ raw and unfiltered thoughts about what is happening – as it happens. Join host Jeremy Greenberg, CEO of two companies and Entrepreneur in Residence at the Wharton School, for a real-time experience of what it’s really like to run a company.

Recent Episodes

Episode 1 | Waterworld | Six Weeks to Go Global
JUL 2, 2020
Episode 1 | Waterworld | Six Weeks to Go Global

In 2012, Taymur Ahmad, founder, and CEO of ActNano invented a waterproofing technology that, in all likelihood, you have in the smartphone in your hand, the laptop on your desk, and the car in your driveway. Things were going well for years, as Taymur built a who’s who list of U.S.-based customers for his innovative waterproofing technology used by Tesla, Google, and Ford among others.

However, now it's 2018, and ActNano is not growing fast enough to satisfy Taymur’s Silicon Valley investors. The only way to ensure significant growth is for Taymur to expand the company into new markets outside the U.S. Taymur has committed to an aggressive timeline of six weeks to select the next country for ActNano to enter. If Taymur misses the deadline or makes a poor decision, ActNano could lose funding and collapse.

He embarks on his trip around the globe in search of a country that, with large potential customers, would immediately yield significant revenues. The first country on his list is Germany, home to some of the biggest automakers in the world, such as BMW, Mercedes, and Volkswagen. Taymur develops new tactics to attract potential customers and try to lock in German auto customers.

Taymur captures his innermost thoughts in real-time by recording them in an audio diary. Hear his raw and unfiltered thoughts about what is happening – as it happens – for a real-time experience of what it is like to run a company.

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23 MIN