<p>Some people don't just start businesses — they start movements. This week I sit down with Jess, the powerhouse founder of the <b>Flower Summit</b>, the <b>Newcastle Food &amp; Flower Markets</b> and the <b>Newcastle Flower School</b>.</p><p>We go right back to the beginning: the entrepreneurial kid who landed her first job at thirteen, started her first company at twenty-three with a hundred chair covers sewn in her auntie's garage, and went on to bring Australian Bridal Fashion Week to the country. From there, Jess found flowers — and never looked back, now running around two hundred weddings a year.</p><p>But the heart of this episode is the spark behind the Flower Summit: a trip to the US, a community of female growers who cheer each other on instead of competing, and the courage to bring that same generous spirit home to Australia.</p><p><b>In this episode:</b> • Growing up entrepreneurial and starting a business at 23 • Bringing Australian Bridal Fashion Week to Australia • Falling in love with flowers and building a wedding business • Coming home to launch the Newcastle Food &amp; Flower Markets • Tall-poppy culture vs. the "you go, girl" spirit she found in the US • How the Flower Summit was born (and named before her plane even landed) • Why it's for everyone — growers, designers, men and women alike • The Australian grower-led flower pricing guide she's building for the industry</p><p>🌸 <b>The Flower Summit</b> — a two-day celebration of women in floriculture (everyone welcome) with world-class speakers and hands-on workshops. 📅 24–25 November 2026 📍 Stanley Park, just outside Newcastle 🎟️ Tickets &amp; details: <a rel="noopener noreferrer nofollow" href="http://flowersummit.com.au" target="_blank">flowersummit.com.au</a></p><p>This episode is proudly sponsored by the Flower Summit, and Dish the Dirt is the official podcast and media partner — I'll be there capturing all the stories, so come and say hello.</p><p>Enjoyed this one? Follow Dish the Dirt, leave a review, and share it with a flower-loving friend.</p>

Dish the Dirt

Rebecca Noble

Building the Flower Summit: Jess on Courage, Community & Backing Each Other

JUN 11, 202649 MIN
Dish the Dirt

Building the Flower Summit: Jess on Courage, Community & Backing Each Other

JUN 11, 202649 MIN

Description

<p>Some people don't just start businesses — they start movements. This week I sit down with Jess, the powerhouse founder of the <b>Flower Summit</b>, the <b>Newcastle Food &amp; Flower Markets</b> and the <b>Newcastle Flower School</b>.</p><p>We go right back to the beginning: the entrepreneurial kid who landed her first job at thirteen, started her first company at twenty-three with a hundred chair covers sewn in her auntie's garage, and went on to bring Australian Bridal Fashion Week to the country. From there, Jess found flowers — and never looked back, now running around two hundred weddings a year.</p><p>But the heart of this episode is the spark behind the Flower Summit: a trip to the US, a community of female growers who cheer each other on instead of competing, and the courage to bring that same generous spirit home to Australia.</p><p><b>In this episode:</b> • Growing up entrepreneurial and starting a business at 23 • Bringing Australian Bridal Fashion Week to Australia • Falling in love with flowers and building a wedding business • Coming home to launch the Newcastle Food &amp; Flower Markets • Tall-poppy culture vs. the "you go, girl" spirit she found in the US • How the Flower Summit was born (and named before her plane even landed) • Why it's for everyone — growers, designers, men and women alike • The Australian grower-led flower pricing guide she's building for the industry</p><p>🌸 <b>The Flower Summit</b> — a two-day celebration of women in floriculture (everyone welcome) with world-class speakers and hands-on workshops. 📅 24–25 November 2026 📍 Stanley Park, just outside Newcastle 🎟️ Tickets &amp; details: <a rel="noopener noreferrer nofollow" href="http://flowersummit.com.au" target="_blank">flowersummit.com.au</a></p><p>This episode is proudly sponsored by the Flower Summit, and Dish the Dirt is the official podcast and media partner — I'll be there capturing all the stories, so come and say hello.</p><p>Enjoyed this one? Follow Dish the Dirt, leave a review, and share it with a flower-loving friend.</p>