<p>Flying is one of the most talked-about (and most misunderstood) parts of sustainable travel. But is it really as simple as “good” or “bad”?</p><p>In this episode of <em>Sustainable Travel Talks</em>, we’re joined by Keila Alabarca, Sr. Sustainability Manager at Fluege.de, to unpack the reality of aviation - from emissions and contrails to the deeper, often overlooked impacts on people and communities.</p><p>Together, we explore what the impact of flying actually means, why common debates like short-haul vs. long-haul aren’t as straightforward as they seem, and where responsibility really lies across travelers, companies, and the wider industry.</p><p>Keila also shares what it’s like to work in one of the hardest sectors to decarbonise - navigating criticism, complexity, and the challenge of driving change from within an industry that openly acknowledges it isn’t sustainable.</p><p>We dive into what’s actually improving in aviation, the role of transparency and education, and how platforms like Fluege.de can help travelers make more informed choices, without oversimplifying the issue.</p><p>Finally, we bring it back to you: what really makes a difference when you fly? From reducing frequency to rethinking how we travel, this episode offers practical, honest insights for navigating aviation more consciously.</p><p>Because when it comes to flying, the reality is rarely black and white.</p>