Feel like you're shouting into the void with your marketing? You're not alone—and it's not your fault.Social media wants you reactive, emotional, and constantly second-guessing yourself. Meanwhile, big retailers operate from detailed seasonal plans made months in advance.I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.In this episode, I'm revealing:✓ Why sporadic marketing makes sales feel random✓ How algorithms keep you stuck in chaos✓ What big retailers do differently (without massive teams)✓ The marketing structure that actually works for small businessesStop waking up wondering "what should I post today?" and start building a plan you can trust.LinksGet your free Calmer and Consistent Sales Planner: resilientretailclub.com/salesJoin the Retail Sales Game Plan waitlist (reopening Feb): resilientretailclub.com/retailsalesResilient Retail Club: https://www.resilientretailclub.comListen on your favourite podcast app: https://www.resilientretailclub.com/podcastEnjoying the show?DM your takeaways or questions to @resilientretailclub on Instagram.And if the podcast’s useful, please follow, rate, and review — it helps more product businesses find us.Mentioned in this episode:Retail Sales Game Plan - doors now open!https://www.resilientretailclub.com/retailsales/