Your shop window isn't just a display — it's a salesperson working for you around the clock.I'm Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.In this episode, I'm joined by Sarah Manning, visual merchandising consultant and course leader, for a practical masterclass on how to make your window impossible to walk past.Sarah shares her four guiding principles — including her signature framework, The Power of the Pyramid — and explains exactly what should (and shouldn't) go in your window. You'll learn why putting your bestsellers on show is usually the wrong move, how to refresh your display every four weeks without a full rebuild, and practical solutions for shallow, narrow, or open-backed windows.We also explore how post-2020 customer expectations have shifted the balance between product display and brand storytelling, and discuss the concept of 'external theatre' — the tools even small independents can use to draw customers in before they reach the window at all.Whether you sell from a shop, at markets, or at events, this episode is packed with actionable insight you can put to work immediately.What You'll Learn:The Power of the Pyramid framework and how to apply it to any displayWhy new, seasonal, and promotional products belong in the window — not your top sellersHow to change your window every four weeks without starting from scratchCreative solutions for awkward, shallow, or open-backed windowsHow the hotspot inside your store connects to your window displayWhere to find visual merchandising inspiration on a limited budget📌 CHAPTERS:00:37 About this episode — how the topic came from Spring Fair01:35 The Power of the Pyramid — Sarah's four guiding principles02:30 Brand story vs. product push: what's changed since 202004:36 What should actually go in your window?05:53 How often should you change your window display?07:27 The permanent skeleton approach08:33 Working with difficult or shallow windows10:18 Open windows vs. backed windows11:55 External theatre: beyond the glass14:57 The hotspot — your 'third window' inside the store16:45 Where to find visual merchandising inspiration20:00 Outro and where to find Sarah ManningConnect with me 🔗:→ LinkedIn: https://www.linkedin.com/in/catherineerdly/→ Resilient Retail Club: https://www.resilientretailclub.com→ Instagram: https://www.instagram.com/resilientretailclub/🎧 LISTEN ON YOUR FAVOURITE PODCAST APP:→ Apple Podcasts: https://podcasts.apple.com/gb/podcast/resilient-retail-game-plan/id1558090069→ Spotify: https://open.spotify.com/show/2EIPFznxQFQHIXmC3QoBFQResources Mentioned:Sarah Manning: visualmerchandisingcourses.co.uk | @visualmerchandisingcoursesThe Shop Drop Blog by Tim Nash — free newsletter every ThursdayMentioned in this episode:Mailchimpresilientretailclub.com/mailchimp