<p>Aligning funding with your business goals isn't just about getting capital – it's about ensuring the fuel matches the journey for sustainable success. In this episode, we have Keith Harrington from Novel Capital to discuss the complex world of business funding. He explores the critical importance of aligning funding structures with business models, challenging the "rocket ship" aspirations versus the reliability of a "Toyota" business approach. He also explores alignment funding, CPG industries, and more. Tune in now!</p><p><br></p><p><strong>Love the show?</strong> Subscribe, rate, review, and share! <a href="https://www.tigbrands.com/tig-talks/" rel="noopener noreferrer" target="_blank">tigbrands.com/tig-talks/</a></p>