<p>In this week’s episode of the <em>SIMPLE brand</em> podcast, I talk with <a href="https://cx4rocks.com/" rel="noopener noreferrer nofollow">Sean Albertson</a>.</p><p>Sean is an internationally recognized thought leader, speaker, and transformational coach with 20+ years of leading customer experience initiatives for companies ranging from startups to the Fortune 200.</p><p>And Sean is the author of the award-winning book - <a href="https://amzn.to/3MVgis0" rel="noopener noreferrer nofollow">4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey</a>.</p><p>Here’s what we discuss:</p><ul><li>The four types of “rocks” that disrupt your customer experience</li><li>How to find and eliminate the “rocks” from your customer journey</li><li>Connecting silos to create a seamless experience</li><li>The need for cross-functional teams to address customer experience</li><li>Connecting upstream and downstream effects in your customer journey</li><li>The Colorado DMV’s seamless customer experience</li></ul><p><br />RESOURCES FROM THIS EPISODE:</p><ul><li><a href="https://cx4rocks.com/" rel="noopener noreferrer nofollow">Sean’s website</a></li><li><a href="https://amzn.to/3MVgis0" rel="noopener noreferrer nofollow">Sean’s book - <em>4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey</em></a></li><li><a href="https://www.linkedin.com/in/salbertson/" rel="noopener noreferrer nofollow">Sean on LinkedIn</a></li></ul>